3 Strategies for Reactivating Ghost Leads
People are fickle. Take online dating, for example. It seems like everyone who’s ever tried it has gotten firsthand experience with how fickle people can be. You meet someone, start chatting, and it feels like you’re hitting it off. Until they disappear. No more…
5 Free Keyword Research Tools that will Rock your Socks
Photo Credit Keyword research is easily at the core of starting to build an SEO campaign. It’s better to take the time to carefully plan and implement your keywords, then to have to go back and change them later on. There are so many tools available…
This Week In Social Media
These days, “what’s trending” no longer only applies to what social media users are talking about, but also what new feature is catching on with users (and then being implemented by platforms). Social media advertisers can’t help notice that each platform “update” is becoming…
4 Costly Landing Page Mistakes to Avoid
When it comes to digital marketing, first impressions are more important than ever. The sheer amount of choices that people have access to means that getting and keeping your audience’s attention is a vital skill in and of itself. Studies vary on the exact amount…
How To Maximize Your Internet Marketing Lead Follow Up
Photo Credit There are universal challenges every company across every industry faces when we engage and qualify them as a potential client. Usually these clients are seeking internet marketing because they want increased revenue and they believe increased lead volume will be the end all, cure…
This Week In Social Media
Facebook Stadium Is Here For Super Bowl Sunday In late January, Facebook announced the addition of a new feature called Facebook Stadium. The goal of the feature is to collect relevant information from a sporting event such as live scores and stats, expert analysis,…
What to Do When Your Testing Data Isn’t Just Useless, But It’s Actually Making Things Worse
Me, right before realizing that my data is invalid (Photo courtesy United Artists/Red Bank Films). Ever get that feeling when you realize that the data you’re working with is bunk? It’s a sinking feeling in your stomach, somewhere between the “I should have gone to…
This Week In Social Media (1/16 – 1/22)
Welcome back to our second edition of what happened, “This Week In Social Media.” Based on the news this week, perhaps we should be calling this second post, “This Week In Facebook.” The social media giant announced a few ad adjustments this week that will create more…
Advanced Facebook Remarketing
Let’s talk remarketing. If you aren’t already doing it, then this may be a bit technical but if you are familiar with creating website custom audiences then this should be a breeze. If you have any questions, drop them in the comments and I’ll do…
This Week In Social Media
“This Week In Social” is a blog idea that has been brewing in our Social Media Department for quite some time. Nothing evolves and changes on a weekly basis, quite like the world of Social Media. On one hand, we very much enjoys being immersed in…
Marketing Predictions for 2016
We’ve analyzed the stars, consulted Nostradamus, and prayed at the altar of Matt Cutts to come up with these predictions for the biggest marketing trends in 2016. Buzzfeed and Facebook will finally stop pretending they aren’t the same thing. After years of pretending that they’re different…
How to “Hack” LastPass to View Hidden Passwords [VIDEO]
Quick video here for any LastPass users who need to view a hidden password. Now, at our agency we have a lot of our own sites plus a lot of clients sites to manage, and the way we use LastPass is that we have an…