Top Digital Marketing Trends for 2017
It’s that time of year again. Prediction time! What does the future hold for digital marketing in 2017? Here are the top trends the Clicks and Clients team expects to see this year. Content remains king A recent survey from SmartInsights polled over 2000 readers…
How to Write Headlines that Generate Clicks
Headlines are important. According to David Ogilvy, five times as many people are likely to read the headline of an article or advertisement than the content it introduces. Whether you’re working on a blog post, Facebook ad, or even a title tag for a website,…
Google Update to AMP Display Makes Life Easier for Content Creators
Google has announced that they will be rolling out some changes to their still relatively new AMP feature in early 2017. Specifically, they are going to focus on making it easier for viewers of AMP content to share URLs in a way that ensures publishers are…
Colorado Digital Marketing Summit Recap
I was excited to have an opportunity to attend the Colorado Digital Marketing Summit in Colorado Springs last week. The event was located at the Antlers Hotel in downtown Colorado Springs last Thursday and hosted by SocialSEO and Google. The event had an incredible lineup…
4 Most Common Mistakes Local Businesses Make with their SEO
These days, optimizing your site for search engines is a must for every company, big of small. Whether your customers shop online or in-store, chances are their buying process will begin with a quick search online. Many local brick-and-mortar shops don’t see a direct benefit…
Get Ready! BIG Changes Coming to Google SERPs!
Photo Credit Google has announced that they’re making in my opinion the biggest change they’ve ever made in how Google crawls, finds and indexes websites across the internet. Up to this point Google has always crawled the internet from the “point of view” of the…
Spooky Search Engine Trends for Halloween 2016
In honor of Halloween, Google Trends has assembled a veritable treasure trove of information about Halloween related searches this year. We combed through the data for you in the hopes of finding out what people are asking, wearing, and hopefully some greater truths about the American…
What Metrics Should I Track to Measure SEO Success?
One of the most beautiful aspects of online marketing is that there are many ways to track success. Sometimes these metrics are relative to the nature of your business and sometimes they are good indicators of how your SEO company is performing in general. There…
Top 3 Changes From Google’s Local “Possum” Update
Photo Credit Local SEO is one of those areas of internet marketing that has so many unknown variables at work. Every local business owner wants to rank at the top of Google maps, but actually getting there is harder than simply hiring any ole’ SEO…
[Video] Google Analytics Remarketing
In this video, PPC Specialist Jeff Stuart shows you how to set up remarketing audiences in Google Analytics. What makes remarketing so powerful? The majority of people who click on your ads and visit your site won’t be ready to buy right away, but will…
[Video] Beginners Guide to SEO
What can African elephants teach you about SEO? Quite a lot, actually. SEO might seem intimidating upon first glance, but the fundamentals are very straightforward. In the video above, we walk you through some of the basics to get you started optimizing your site. Yes, Google’s…
[Video] How to Add VWO Code to Your Website
John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” These days, advances in technology can pinpoint exactly which half of your advertising spend is generating the greatest returns. And now, CRO software like VWO can…