Top Digital Marketing Trends for 2017
It’s that time of year again. Prediction time! What does the future hold for digital marketing in 2017? Here are the top trends the Clicks and Clients team expects to see this year. Content remains king A recent survey from SmartInsights polled over 2000 readers…
How to Write Headlines that Generate Clicks
Headlines are important. According to David Ogilvy, five times as many people are likely to read the headline of an article or advertisement than the content it introduces. Whether you’re working on a blog post, Facebook ad, or even a title tag for a website,…
4 Most Common Mistakes Local Businesses Make with their SEO
These days, optimizing your site for search engines is a must for every company, big of small. Whether your customers shop online or in-store, chances are their buying process will begin with a quick search online. Many local brick-and-mortar shops don’t see a direct benefit…
[Video] Google Analytics Remarketing
In this video, PPC Specialist Jeff Stuart shows you how to set up remarketing audiences in Google Analytics. What makes remarketing so powerful? The majority of people who click on your ads and visit your site won’t be ready to buy right away, but will…
[Video] Beginners Guide to SEO
What can African elephants teach you about SEO? Quite a lot, actually. SEO might seem intimidating upon first glance, but the fundamentals are very straightforward. In the video above, we walk you through some of the basics to get you started optimizing your site. Yes, Google’s…
[Video] How to Add VWO Code to Your Website
John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” These days, advances in technology can pinpoint exactly which half of your advertising spend is generating the greatest returns. And now, CRO software like VWO can…
Improve Your Welcome Emails for Increased E-commerce Sales
It seems like a no-brainer. If someone signs up for your newsletter, the first email they get should be a welcome email. That’s how it works in real life. You meet someone for the first time, and you say hello. Yet, according to a Salesforce…
Creating Profitable Video Ads on Facebook
Before Pokémon Go took over the news, video ads were the hype du jour of the marketing world. Video is blowing up. Video ads are crushing on Facebook. Video consumption is skyrocketing. Etc. And it’s all true. People are watching what can scientifically be described…
3 Strategies for Reactivating Ghost Leads
People are fickle. Take online dating, for example. It seems like everyone who’s ever tried it has gotten firsthand experience with how fickle people can be. You meet someone, start chatting, and it feels like you’re hitting it off. Until they disappear. No more…
4 Costly Landing Page Mistakes to Avoid
When it comes to digital marketing, first impressions are more important than ever. The sheer amount of choices that people have access to means that getting and keeping your audience’s attention is a vital skill in and of itself. Studies vary on the exact amount…
Marketing Predictions for 2016
We’ve analyzed the stars, consulted Nostradamus, and prayed at the altar of Matt Cutts to come up with these predictions for the biggest marketing trends in 2016. Buzzfeed and Facebook will finally stop pretending they aren’t the same thing. After years of pretending that they’re different…
How to “Hack” LastPass to View Hidden Passwords [VIDEO]
Quick video here for any LastPass users who need to view a hidden password. Now, at our agency we have a lot of our own sites plus a lot of clients sites to manage, and the way we use LastPass is that we have an…