Project Loon – Google’s Plan to Change the World
Photo Credit: Loon Launch Event 2013 Many people don’t consider the internet a “first world problem”. Unfortunately, two-thirds of the world does not have regular, reliable access to the internet. Google’s plan to connect up to 5 billion people with balloon-powered internet is revolutionary and…
Use Email to Sell without Selling
Photo courtesy Experts go back and forth on whether or not email still works as a marketing tool. It does. Just not the way most marketers use it. Here’s a simple way to create effective email campaigns that produce profits without alienating prospects for being too salesy. Optimize your lead…
Star Wars Has Taken Over the Internet
Photo Credit I follow Star Wars stats like a sporting fan who analyzes every detail leading up to the big game. Star Wars is crushing everything from box office records to crashing servers. Let’s feel the Power of the Force by reviewing just how Star…
Social Advertising Quiz
[WpProQuiz 3]
My Notes From Day 2 of Berlin’s Conversion Conference
I had to pack an extra suitcase for my flight back to Denver, just to bring back all the knowledge I picked up this week at the 2015 Conversion Conference. The second and final session of the event wrapped up last Wednesday with another full…
My Notes from Day 1 of Berlin’s Conversion Conference
Here are some of the notes I pulled from Tuesday’s session of the 2015 Conversion Conference, part of the greater Data Driven Business Conference in Berlin. The conference concludes today with another full session of speakers. Morning Keynote – Bang! 15 Cases of Real CRO…
Who the Heck is ILoveVitaly?
In the always-changing frontier of digital marketing there is a new outlaw in town: Vitaly A Popov. What harm could a humble man from the charming Russian city of Samara do? Well, nothing too bad, but there is a good chance he’s played a part in…
Follow Us This Week For Updates From Berlin’s Conversion Conference 2015
I’m still not sure how I talked the head honchos at Clicks and Clients into sending me here, but this week I am in Europe for the 2015 Conversion Conference. The two-day conference kicks off Tuesday in Berlin, and it covers a range of conversion…
How to Get Hired at a Digital Marketing Agency
Digital marketing is all grown up. Well, that’s what we like to think. In some ways digital marketing continues to be a young and inexperienced industry. Anyone who has hired for a marketing company in the past 5 years can tell you, there’s still a lot of…
Google Search Algorithm Update Targets Hacked Sites
On Monday (10/5) Google announced a far-reaching revision to their search algorithm that aims to eradicate hacked spam from search results. What is hacked spam you ask? Hacked spam refers to the tactic of spammers injecting legitimate websites with malicious content in an attempt to achieve…
The Empathy Button And How It Will Affect Facebook Advertisers
Last week, Facebook announced that the social network would soon be coming out with an “empathy” button. The newly-announced button will allow users the ability to share a “I feel you” with friend’s or brand’s posts. Mark Zuckerberg acknowledged that the button will not allow…
What Comes First The Chicken or the Egg – Profitable Marketing Edition
I’m convinced the egg comes first and in some cases you have to break a few to get the omelet you are after – profitability.