Call-Only Converters: The Moving (Re-)Target
Let’s Chat Call-only campaigns, along with call extensions, have become the premier conversion tools for a whole swath of industries that use PPC to augment their marketing efforts. Many right-now businesses such as auto repair facilities, banking institutions and more have become a whole new subject…
How to Succeed in Multilingual Internet Marketing
Overseas consumers are coming online at an incredible rate. Now with 63% of the world’s online population as non-English speakers, multilingual SEM strategies are necessary for effective global internet marketing. According to Internet World Stats, the Middle East and Africa have the fastest growing online…
How to Add a CTA Button to Multi Product Ads Using Power Editor
I found something interesting while optimizing a client’s account… Testing everything under the sun including multi-unit (product) ads. I did some research to see if others have found this bug/glitch or whatever you’d like to call it and found nothing. I know Facebook has this functionality…
4 Simple Steps To Onboarding PPC Clients Like A Pro
Account transitions are a necessary component to any agency’s workflow. Onboarding new clients, whether they have established campaigns or need to help getting started from scratch, involves a high amount of clear, effective communication. Without it, the new client you and your agency worked so…
SEO Weekly Recap (TWO Much Fun)
Hey folks, Austin here, and it’s time for another Weekly SEO Recap (Let’s Wrestle Addition) . What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of…
Takeaways from PPC Hero Webinar with Larry Kim
Larry Kim and PPC Hero’s Matt Umbro just put on a pretty awesome webinar. Here are a few takeaways I had from the webinar.
Power Editor vs. Ads Manager: Which to Use?
If you have ever used paid advertising on Facebook (and not the “boosted post” kind), you may have noticed there are a couple of ways to create your ad campaigns – Ads Manager and Power Editor. While we, as 21st-Century humans, love options and choices,…
How to know & measure your marketing CPL & ROAS
What if i told you you never need a developer to place conversion code again? How to get started measuring ROAS and CPL.
How the Gutenberg Diagram Can Help Your Homepage Make Sense
Form follows function in web design. Your page has a purpose, and you’ll get the best performance possible out of it by designing it in a functional way. That is what web design and conversion rate optimization are all about. Make it as easy as…
SEO Weekly Recap (Let’s Wrestle Edition)
Hey folks, Austin here, and it’s time for another Weekly SEO Recap (Let’s Wrestle Addition) . What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of…
Adventures in ROAS Bidding Algorithms
Of all the flexible bidding strategies, CPA bidding is probably the most well-known and tested. Everyone has yearned for the simplicity of telling Google exactly how much you want to pay for your conversions, and finding varying degrees of success with their performance. I often…
Facebook’s Robot Customer Service
Some of you may have already read my article on Facebook’s overall customer service situation and, honestly, I didn’t think it could get any worse. Now I know to never underestimate how awful Facebook’s customer service can actually get. We’ve had a primary campaign for…