Get your time back. 10 minutes today can save 1 hour tomorrow & the next day
Today’s world is full of interruptions. Do you know what interruptions cost you? 23 minutes & 15 seconds to be exact. This is according to a study done on managers, financial analysts and software developers. So how often are you interrupted each day? It could…
Shop Til You Drop – Google Shopping Segmentation
Shopping campaigns are a must for any eComm website. We’re stating the obvious here – if you are not running a Shopping campaign and you sell things online, you are missing the boat and not maximizing your revenue from Google. But what are the best…
Facebook Video Ads – Genius or Nuisance?
As I viewed my inbox for this first time this morning, I came across a very interesting e-mail from my most favorite advertising platform around, Facebook! /sarcasm/ While neglecting more Power Editor performance bugs, Facebook has decided to introduce its newest guinea pig of ad…
How One Online Store Was So Bad At Social Media, Its Customers Thought They Went Out Of Business
Here’s a case study into the community management side of social media. It’s about a retailer that botched its response to an order processing issue so badly that customers actually thought they had closed up shop and gone out of business. For your consideration: Baseball…
How Broad Match Is Concealing Your Keywords’ True Performance
In The Beginning (Of 2015) During one of our department meetings earlier this year, my cohorts and I were seeking to understand why a particular keyword’s performance had deteriorated when looking back to its performance last year. Words such as “competitiveness” and “interest” were thrown…
SEO Weekly Recap (Award Show Edition)
Hey folks, Austin here, and it’s time for another Weekly SEO Recap (Award Show Edition) . What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of…
When Reporting Suites Just Can’t Cut It
Here are some tools that make reporting a breeze The very principle behind automated report generation for us search marketing-types is quickness. In my short time working in this industry, I’ve already learned that the beginnings of every month are typified with mild groaning, feverish…
Why YOU Should be Using Facebook’s Lookalike Audiences
As Internet advertisers we are slaves to the numbers, and nothing makes us happier than to see a target audience perform with high conversions and a low CPL. (Seriously, don’t you dream about that?) So, what happens when you are advertising on Facebook for a…
Facebook’s New Relevancy Score, Keeping Up With Google’s Quality Score?
Recently, Facebook began rolling out another update to its ad platform. This new update appears to give the ad platform more transparency in how your ads are received by Facebook users as well as how much your pay versus other advertisers. Something unique Facebook is…
PPC: How We Do What We Do
Here’s how: STEP 1: PPC Strategic Planning We listen to you and learn about your business — your goals, your priorities, your rivals, your deadlines — in order to determine the baseline results we’ll work to improve. STEP 2: PPC Media Plan We review searcher…
Facebook’s Power Editor Update: 3-in-1 Ad Format
Today, Facebook has released an update to its ad platform to include a new type of ad. About half of our accounts currently have access to this new ad format. It appears to be a “three ads in one” concept. You can choose three separate…
Is Social Media Profitable for Businesses?
Photo credit A lot of companies have one goal in mind when they pursue any new marketing endeavor: ROI! But many businesses stay away from Social Media platforms like Facebook because they’re just not sure if their marketing dollars will make a return on their…