How Lawyers and Attorneys Can Win at PPC Advertising
Many agencies and fellow PPC professionals are eager to help businesses and entrepreneurs across all industries succeed at SEO. When it comes to PPC advertising for lawyers and attorneys, that task can be a bit more challenging. According to Wordstream, “attorney” and “lawyer” paid searches rank…
Adventures in ROAS Bidding Algorithms
Of all the flexible bidding strategies, CPA bidding is probably the most well-known and tested. Everyone has yearned for the simplicity of telling Google exactly how much you want to pay for your conversions, and finding varying degrees of success with their performance. I often…
Top 5 Chrome Browser Extensions for PPC
I used to be a Firefox believer … I had Google Chrome to run Adwords, but still clung tight with nostalgic sentiment to my first “cool” browser that I had grown to love. Plus, I needed Firefox to login to my Gmail account, while simultaneously…
Shop Til You Drop – Google Shopping Segmentation
Shopping campaigns are a must for any eComm website. We’re stating the obvious here – if you are not running a Shopping campaign and you sell things online, you are missing the boat and not maximizing your revenue from Google. But what are the best…
KPIs – What Are They Good For?
Spend, Conversions, Revenue, CPL … all terms we are familiar with as pay-per-click advertisers. But what exactly are these metrics telling us? How can we translate these digital goals into real-life performance benchmarks? Let’s discuss the role of KPIs. What are they? KPIs are Key…