How Google Is Taking Websites Out of the Mobile Experience
It’s no question that Google has gone all-in with regards to mobile-specific enhancements and upgrades. Just in the last quarter, it’s as if a veritable update floodgate (upgate?) had been opened, leaving PPC marketers awash with two new distinct features, each allowing for new ways…
The Quick & Dirty Facebook Campaign Optimization Guide
Are you constantly checking your Facebook advertising campaign and worrying about its performance? Or do you just let it run and leave it be? At any rate, both of these scenarios can cost you money, time, and sanity. Maybe this seems like common sense, but…
5 Amazing CRO Strategies to Increase Landing Page Conversions
Violence is not the answer You’re on a roll!! You’ve spent thousands of dollars in PPC. Your SEO Is in tip top shape, and all your pages rank No. 1 in Google. You’ve got online marketing all figured out, and your site has thousands of…
Top 5 Chrome Browser Extensions for PPC
I used to be a Firefox believer … I had Google Chrome to run Adwords, but still clung tight with nostalgic sentiment to my first “cool” browser that I had grown to love. Plus, I needed Firefox to login to my Gmail account, while simultaneously…
3 Link-Building Strategies That Work in 2015
Even today, link building is a must to continue to improve rankings for most businesses. Link building strategies can always be gamed and go from being acceptable to pure manipulation of Google’s results. These 3 strategies will ensure your links stand the test of time and drive real value to your site.
Top 5 Things to Avoid Doing During an Interview
First impressions are everything in the interview world. Even if your resume is overloaded with appropriate experience and training, these simple but jeopardizing mistakes can squash your chances at landing your dream job. Don’t be late Showing up late to an interview is the number…
Facebook Power Editor Update – Video Ad Custom Audiences
Since Facebook is so sneaky when it comes to announcing new features, I’ll do my best to show you any new improvements it releases without informing the general public. Have you ever said something like this: “I’d rather send ads to the video page on…
Facebook’s Customer Service Disaster
How hard is it to work with Facebook? Before I shed light upon this seemingly straightforward question, I’ll share some experiences we have while working at an advertising agency that manages a few million dollars worth of Facebook advertising a year. Introduction – Google AdWords:…
What Should You Name Your Facebook Ad Sets?
Whether you are a seasoned Facebook marketer or just beginning to learn the ropes, naming your ad sets can sometimes be an art form. While it may not seem all that important, once you start getting upwards of 20-30+ audiences in your campaign, sorting things…
Recent Facebook Power Editor “Improvements” – April 2015
Facebook has made quite a few sweeping changes (typically under the cloak of darkness) lately and here are the quick updates for you to check out. Multi-Unit Ads This is a bit older and not what I would consider new, but as it happens, Facebook…
Getting the Most Out Of Mobile Remarketing
Paid search advertisers have all been hearing, reading and experiencing mobile’s comeuppance as one of the largest and fastest growing user segments in the digital marketing industry. I’d like to share a few of the observations I’ve made concerning how to optimize your remarketing campaigns…
How to Create a Facebook Ad That Rocks
As the new graphic designer at Clicks and Clients, my main job is creating Facebook ads for our clients for their various campaigns and offers. I didn’t have experience, specifically, with creating ads for Facebook, so there were a few important things I learned right…