Who the Heck is ILoveVitaly?
In the always-changing frontier of digital marketing there is a new outlaw in town: Vitaly A Popov. What harm could a humble man from the charming Russian city of Samara do? Well, nothing too bad, but there is a good chance he’s played a part in…
How to Get Hired at a Digital Marketing Agency
Digital marketing is all grown up. Well, that’s what we like to think. In some ways digital marketing continues to be a young and inexperienced industry. Anyone who has hired for a marketing company in the past 5 years can tell you, there’s still a lot of…
Takeaways from PPC Hero Webinar with Larry Kim
Larry Kim and PPC Hero’s Matt Umbro just put on a pretty awesome webinar. Here are a few takeaways I had from the webinar.
How to know & measure your marketing CPL & ROAS
What if i told you you never need a developer to place conversion code again? How to get started measuring ROAS and CPL.
3 Link-Building Strategies That Work in 2015
Even today, link building is a must to continue to improve rankings for most businesses. Link building strategies can always be gamed and go from being acceptable to pure manipulation of Google’s results. These 3 strategies will ensure your links stand the test of time and drive real value to your site.
Get your time back. 10 minutes today can save 1 hour tomorrow & the next day
Today’s world is full of interruptions. Do you know what interruptions cost you? 23 minutes & 15 seconds to be exact. This is according to a study done on managers, financial analysts and software developers. So how often are you interrupted each day? It could…
PPC: How We Do What We Do
Here’s how: STEP 1: PPC Strategic Planning We listen to you and learn about your business — your goals, your priorities, your rivals, your deadlines — in order to determine the baseline results we’ll work to improve. STEP 2: PPC Media Plan We review searcher…
Tracking, Conversions, Goals and ROI – Oh my!
You need to know ROI from your website. How do you track the calls, how do you ensure you integrate that data in Analytics? Can Callrail help?
Is The Hubspot Inbound Certification Wrong?
Edit 5/5/2015: Hubspot launched a revised inbound certification on 05/01/2015. The revised test was much clearer and was far less vague. I noticed that many of the questions dealing with SEO specifically have been removed. I’m sure that this reflects the more natural shifting of…
SEO Weekly Recap (Christmas Edition)
Hey folks Austin here and it’s time for another Weekly SEO Recap (Christmas Edition). What happens if you Google SEO? You get all the latest SEO articles that Google thinks is relevant to your search……but are they relevant to you? Let me be the judge of that and…
Weekly Recap Kung-Fu Edition
Hey folks Austin here and it’s time for another Weekly SEO Recap. What happens if you Google SEO? You get all the latest SEO articles that Google thinks is relevant to your search……but are they relevant to you? Let me be the judge of that and help…
How to snag the big catch on HARO
So much in the business of search engine optimization is akin to fishing. Too bad we can’t wash the frustration of not getting any bites down with an ice-cold beer. When you throw out your line on the lake, river or stream, you never know…