What to Do When Your Testing Data Isn’t Just Useless, But It’s Actually Making Things Worse
Me, right before realizing that my data is invalid (Photo courtesy United Artists/Red Bank Films). Ever get that feeling when you realize that the data you’re working with is bunk? It’s a sinking feeling in your stomach, somewhere between the “I should have gone to…
My Notes From Day 2 of Berlin’s Conversion Conference
I had to pack an extra suitcase for my flight back to Denver, just to bring back all the knowledge I picked up this week at the 2015 Conversion Conference. The second and final session of the event wrapped up last Wednesday with another full…
My Notes from Day 1 of Berlin’s Conversion Conference
Here are some of the notes I pulled from Tuesday’s session of the 2015 Conversion Conference, part of the greater Data Driven Business Conference in Berlin. The conference concludes today with another full session of speakers. Morning Keynote – Bang! 15 Cases of Real CRO…
Follow Us This Week For Updates From Berlin’s Conversion Conference 2015
I’m still not sure how I talked the head honchos at Clicks and Clients into sending me here, but this week I am in Europe for the 2015 Conversion Conference. The two-day conference kicks off Tuesday in Berlin, and it covers a range of conversion…
How the Gutenberg Diagram Can Help Your Homepage Make Sense
Form follows function in web design. Your page has a purpose, and you’ll get the best performance possible out of it by designing it in a functional way. That is what web design and conversion rate optimization are all about. Make it as easy as…
How One Online Store Was So Bad At Social Media, Its Customers Thought They Went Out Of Business
Here’s a case study into the community management side of social media. It’s about a retailer that botched its response to an order processing issue so badly that customers actually thought they had closed up shop and gone out of business. For your consideration: Baseball…
How to Not Make an Ass Out of Yourself: Building a Data-Driven Culture
Back when I was in journalism school, one of my professors gave me a valuable piece of advice. “When you assume, you make an ass out of u and me.” It sounds silly, but the world of online marketing would do well to follow that…
Why Brick and Mortars Need to Be on Google’s “My Business”
When working with small or local businesses, it’s often best to take a “bang for your buck” attitude. They might not have the time or the budget to sink into a full blown SEO effort — and that’s OK, they don’t necessarily need one —…
I’m Moving My Website … Is This Going To Hurt SEO?
One way to move your Internet (Photo courtesy). Let’s lay out the nightmare scenario. You’re rolling out a simple site structure upgrade or a domain name change to your website, and… poof. Your SEO is gone. Just thinking about it is enough to make us…
Penguin, Panda and ___________: Predicting Names for Google Algorithm Changes
Photo Courtesy 20th Century Fox Google might be a monolithic corporation marching toward global domination, but at least they’re having a fun time doing it. They have some well-publicized quirks, from the propeller caps given to new employees to the little Easter eggs they’ve hidden…
Holy Cow! We Made the Inc. 500!
We’re usually not ones to toot our own horns here at Clicks and Clients, but when something amazing like this happens, it’s time to make an exception. So here goes. Toot. Inc. Magazine released its list of the 500 fastest growing companies this month, and…
How to use Quora for content ideas
The Q&A site Quora is already well known for its ability to build quality links and boost visibility, but it is also a huge resource for sourcing original content ideas. How does it work? Quora is a lot like other question-and-answer sites, but with a…