Facebook’s Power Editor Update: 3-in-1 Ad Format

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Today, Facebook has released an update to its ad platform to include a new type of ad. About half of our accounts currently have access to this new ad format. It appears to be a “three ads in one” concept. You can choose three separate images with their own headline, destination URL, description and image. The ad hasĀ one above-image-body-copy that is shared. See the bottom of the post for a short video on the full look and feel of the new ad layout.

This is still the same look and feel to create a single image ad.

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Here is where it changes a bit. Selecting multiple images (three – no way to select two at this time) allows you to add three unique ads within this ad.

The image dimensions are 600x600px with the actual live viewing dimensions of 200x200px.

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Here is a short video of me scrolling through the three image ad. The final image you see as I scroll right appears to be the root domain while Facebook pulls the thumbnail from the Page.

[jwplayer mediaid=”8318″]

What do you think of the change Facebook made and will it change the landscape of Facebook advertising?

FbAdvertisingProfitable