Power Editor vs. Ads Manager: Which to Use?
If you have ever used paid advertising on Facebook (and not the “boosted post” kind), you may have noticed there are a couple of ways to create your ad campaigns – Ads Manager and Power Editor. While we, as 21st-Century humans, love options and choices,…
Facebook’s Robot Customer Service
Some of you may have already read my article on Facebook’s overall customer service situation and, honestly, I didn’t think it could get any worse. Now I know to never underestimate how awful Facebook’s customer service can actually get. We’ve had a primary campaign for…
The Quick & Dirty Facebook Campaign Optimization Guide
Are you constantly checking your Facebook advertising campaign and worrying about its performance? Or do you just let it run and leave it be? At any rate, both of these scenarios can cost you money, time, and sanity. Maybe this seems like common sense, but…
Facebook Power Editor Update – Video Ad Custom Audiences
Since Facebook is so sneaky when it comes to announcing new features, I’ll do my best to show you any new improvements it releases without informing the general public. Have you ever said something like this: “I’d rather send ads to the video page on…
What Should You Name Your Facebook Ad Sets?
Whether you are a seasoned Facebook marketer or just beginning to learn the ropes, naming your ad sets can sometimes be an art form. While it may not seem all that important, once you start getting upwards of 20-30+ audiences in your campaign, sorting things…
How to Create a Facebook Ad That Rocks
As the new graphic designer at Clicks and Clients, my main job is creating Facebook ads for our clients for their various campaigns and offers. I didn’t have experience, specifically, with creating ads for Facebook, so there were a few important things I learned right…
Facebook Video Ads – Genius or Nuisance?
As I viewed my inbox for this first time this morning, I came across a very interesting e-mail from my most favorite advertising platform around, Facebook! /sarcasm/ While neglecting more Power Editor performance bugs, Facebook has decided to introduce its newest guinea pig of ad…
Why YOU Should be Using Facebook’s Lookalike Audiences
As Internet advertisers we are slaves to the numbers, and nothing makes us happier than to see a target audience perform with high conversions and a low CPL. (Seriously, don’t you dream about that?) So, what happens when you are advertising on Facebook for a…
Facebook’s Power Editor Update: 3-in-1 Ad Format
Today, Facebook has released an update to its ad platform to include a new type of ad. About half of our accounts currently have access to this new ad format. It appears to be a “three ads in one” concept. You can choose three separate…
What Does It Take To Get a Facebook Rep?
It’s not by chance that you may work for Facebook. It’s also not by chance that you may work in the sales department at Facebook. We (our online marketing agency) have gone through incredible lengths to reach someone at Facebook to secure a dedicated support…
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