Advanced Facebook Remarketing
Let’s talk remarketing. If you aren’t already doing it, then this may be a bit technical but if you are familiar with creating website custom audiences then this should be a breeze. If you have any questions, drop them in the comments and I’ll do…
This Week In Social Media
“This Week In Social” is a blog idea that has been brewing in our Social Media Department for quite some time. Nothing evolves and changes on a weekly basis, quite like the world of Social Media. On one hand, we very much enjoys being immersed in…
The Empathy Button And How It Will Affect Facebook Advertisers
Last week, Facebook announced that the social network would soon be coming out with an “empathy” button. The newly-announced button will allow users the ability to share a “I feel you” with friend’s or brand’s posts. Mark Zuckerberg acknowledged that the button will not allow…
How to Add a CTA Button to Multi Product Ads Using Power Editor
I found something interesting while optimizing a client’s account… Testing everything under the sun including multi-unit (product) ads. I did some research to see if others have found this bug/glitch or whatever you’d like to call it and found nothing. I know Facebook has this functionality…
Power Editor vs. Ads Manager: Which to Use?
If you have ever used paid advertising on Facebook (and not the “boosted post” kind), you may have noticed there are a couple of ways to create your ad campaigns – Ads Manager and Power Editor. While we, as 21st-Century humans, love options and choices,…
Facebook’s Robot Customer Service
Some of you may have already read my article on Facebook’s overall customer service situation and, honestly, I didn’t think it could get any worse. Now I know to never underestimate how awful Facebook’s customer service can actually get. We’ve had a primary campaign for…
The Quick & Dirty Facebook Campaign Optimization Guide
Are you constantly checking your Facebook advertising campaign and worrying about its performance? Or do you just let it run and leave it be? At any rate, both of these scenarios can cost you money, time, and sanity. Maybe this seems like common sense, but…
Facebook Power Editor Update – Video Ad Custom Audiences
Since Facebook is so sneaky when it comes to announcing new features, I’ll do my best to show you any new improvements it releases without informing the general public. Have you ever said something like this: “I’d rather send ads to the video page on…
Facebook’s Customer Service Disaster
How hard is it to work with Facebook? Before I shed light upon this seemingly straightforward question, I’ll share some experiences we have while working at an advertising agency that manages a few million dollars worth of Facebook advertising a year. Introduction – Google AdWords:…
What Should You Name Your Facebook Ad Sets?
Whether you are a seasoned Facebook marketer or just beginning to learn the ropes, naming your ad sets can sometimes be an art form. While it may not seem all that important, once you start getting upwards of 20-30+ audiences in your campaign, sorting things…
Recent Facebook Power Editor “Improvements” – April 2015
Facebook has made quite a few sweeping changes (typically under the cloak of darkness) lately and here are the quick updates for you to check out. Multi-Unit Ads This is a bit older and not what I would consider new, but as it happens, Facebook…
How to Create a Facebook Ad That Rocks
As the new graphic designer at Clicks and Clients, my main job is creating Facebook ads for our clients for their various campaigns and offers. I didn’t have experience, specifically, with creating ads for Facebook, so there were a few important things I learned right…
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