SEO Weekly Recap (We All Fall Down Edition)

Hey folks Austin here and it’s time for another Weekly SEO Recap (We All Fall Down Edition).

What happens if you Google SEO?  You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you?  Let me be the judge of that and help you cut to the chase.

7 Modern Age SEO Myth

It’s always interesting when big publications try to talk SEO.  Usually one of two things happens; one, they tell us something that’s been out there for the last 2-3 years.  Two, they talk like they know what they’re doing but you scratch your head and ask yourself, “what are you talking about?”  But this post on Forbes is neither!  I can’t believe I found a good article based on relevant topics that we SEO-ers would find interesting.

Pros

  • Lots of Myths explained
  • Data and resources to back up claims

Negatives

  • No actionable items

Overall: Read It

 

5 Advanced YouTube SEO Tactics to Drive More Traffic to your Videos & Website

YouTube is the second largest search engine on the internet, it only makes sense that we SEO-ers know a little about the in’s & outs of how their algorithm works.  Though I’ve seen many YouTube SEO blog articles in the past none of them are as easy to follow as this piece right here.  Even I learned a thing or two so check it out and get your videos ranking.

Pros

  • Great Info-graphic
  • Step by step instruction

Negatives

  • Needs to recommend data Tools specifically for video SEO data

Overall: Read It

 

4 Reasons Why SEM is Better than SEO

We’ve heard it before from those on the PPC side of things; SEM is better than SEO.  This article gives all the same old reason why SEO sucks and paid ads are better.  Honestly it leaves out the fact that a simple SEO strategy can save money in the long run.  Not everyone clicks on Google ads, and many jump straight to the organic results anyway.  So if you’re going to argue that one is better than the other you need to also acknowledge that your article is based on opinion and not fact.

Pros

  • Great reasons to do PPC

Negatives

  • Leaves out this is opinion not fact
  • No actionable items

Overall: Skip It

 

Mining Reviews for SEO Benefit

One technique for improving your on-page content is to go back and add a few great reviews.  Jill Kocher adds a few more techniques for mining reviews to add to our SEO strategy.  There is a few nuggets in there if you haven’t figured out how to use reviews already.

Pros

  • New Techniques for Reviews/SEO

Negatives

  • Not a lot of new ideas
  • Needs more data

Overall: Skip It