If you have the Facebook app on your phone, then you are (or should be) familiar with how much data it uses. Not only does it far surpass the amount of data other apps use; it also kills your phone battery exponentially faster. This is,…

  This past week, Facebook announced that it now has 3 million advertisers. That number increased 50% in the past year, meaning there is twice the amount of advertisers on Facebook compared to a year ago. While this is good news for Facebook, the same…

Weeks like this are why Facebook remains king. Not only are they releasing better advertising features than other platforms, but they are doing it at a much faster rate. While Twitter is busy announcing updates to their “timeline”, Facebook is drumming up unique features that…

  These days, “what’s trending” no longer only applies to what social media users are talking about, but also what new feature is catching on with users (and then being implemented by platforms). Social media advertisers can’t help notice that each platform “update” is becoming…

  Facebook Stadium Is Here For Super Bowl Sunday   In late January, Facebook announced the addition of a new feature called Facebook Stadium. The goal of the feature is to collect relevant information from a sporting event such as live scores and stats, expert analysis,…

Welcome back to our second edition of what happened, “This Week In Social Media.” Based on the news this week, perhaps we should be calling this second post, “This Week In Facebook.” The social media giant announced a few ad adjustments this week that will create more…