What Facebook Knows About You: An Advertiser’s Perspective
Facebook is a major marketing platform, and each day it only grows bigger. The site allows companies and organizations to target certain types of individuals with advertisements, but how exactly does it achieve this? Keep reading to discover what Facebook knows about you and how…
What is a Lookalike Audience?
With over 2 billion active users on Facebook, countless marketers have identified the social media platform as one of the best marketing avenues in existing. As a business owner, it can be hard to reach the types of customers you need, but fortunately, lookalike marketing…
SEO Impact of Google Assistant | Clicks & Clients Blog
Technology is getting smarter. Google Assistant and Voice Search are becoming more popular, with more than 40% of adults using verbal commands daily. Whether it’s Cortana, Siri, Google, or Amazon, smart speakers are being used more frequently and with increased accuracy than they were a…
Top 4 Takeaways from F8
It’s been a tough 18 months for Facebook. From fake news and election meddling to privacy concerns amid massive data breaches, it seems they are defending themselves constantly. At their annual conference, some announcements surprised attendees, while others seemed to confirm speculation about Facebook’s priorities…
Facebook Advertisers Aren’t Going Away
The Facebook scandal with Cambridge Analytica is continuing to make shockwaves across the headlines. With such a huge controversy, will advertisers start to flee the social network? While there are a lot of concerns over Facebook’s data practices, it’s unlikely that there will be a…
How to Keep Your MailChimp List Under 2,000
MailChimp is an amazing way to generate revenue for your business, but what happens when it stops being free? The Forever Free plan only lets you have 2,000 subscribers on your mailing list. Once you hit this mark, you need to start a monthly subscription….
Grow Your Business with a Local Link Building Strategy
It’s no secret top ranked sites on search engine results receive more web traffic but driving curious visitors to your home page requires planning and patience. If you aren’t satisfied with your current SEO results, it might be because you’ve underestimated the importance of a…
6 Quick Questions to a Complete SEO Website Audit
Search engine optimization is the key to getting your audience to discover your website and interact with your brand. But without proper optimization, you won’t get the visitors you’re looking for—or the traffic you’re expecting. Feel like your website isn’t delivering the best possible results?…
How To Control Your Temper When Power Editor WON’T WORK!
If you’ve made a career out of Facebook advertising, you’ve probably experienced challenges with the tool. We’ve all been there before. You’re in full-focus mode, breezing through your latest campaigns scheduled for an end-of-day launch. Then it happens: Facebook’s Power Editor begins to move slower…
Facebook’s Latest Algorithm Update: What It Means to You
If you’ve been on Facebook recently, you may have noticed that your News Feed looks a bit different. The latest update made to Facebook’s algorithm is to ensure that users’ time spent on the social network is well spent. This change will highlight “meaningful interactions,”…
2018 SEO Trends: Longer SERP Snippets for Better Search Results
At the end of 2017, people of the internet began to notice that there were longer meta descriptions in the Google SERP. Search snippets were nearly double the previous character limit. This had been a minor topic of discussion since 2015. However, since then, more…
Google AdWords: What’s “Next?”
If you’ve accessed your Google AdWords account in the last few months, you probably noticed something a little different. It’s a new, redesigned interface called AdWords Next. Rolled out in 2017, the new design allows you to work “20% faster,” making it easier to do…