SEO Weekly Recap (Object in Motion Edition)

Hey folks Austin here and it’s time for another Weekly SEO Recap (Object in Motion Edition).

What happens if you Google SEO?  You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you?  Let me be the judge of that and help you cut to the chase.

Google’s Matt Cutts on SEO: A Retrospective

Matt Cutts is the man most of us think about when we hear Google talk to us in our dreams.  What?  I’m not the only one who dreams about Google am I?  Anyways, the head of Webspam over at Google is Matt Cutts and what he says has huge impact on the world of search engine optimization.  Dave Davies thought it would be interesting to see some of Matt Cutts’ most memorable moments over the course of his career, everything from algorithmn updates to his time with the SafeSearch team.

Pros

  • Webspam perspective over the years
  • Lots of Details

Negatives

  • Data to back up Cutt’s comments

Overall: Bookmark & Read later

 

SEO: Why Amazon’s Navigation Works So Well

Good navigation helps keep bounce rate low, and lower bounce rate tells Google that you’re website meets the requirements of the keyword.  This case-study on how Amazon does well when it comes to their SEO is divided up by their navigation techniques and a coding technique called Progressive Enhancement.  In short this case-study might give you a few good ideas to implement in your own website navigation.

Pros

  • Case-study of Amazon
  • Techniques for Navigation

Negatives

  • Visual Data, Chars and Graphs
  • Needs more detail for implementation

Overall: Read It

 

Content-Cap SEO: A Potentially Untapped Opportunity

Rand Fish over at Moz has a theory about how Google is populating their SERPS these days.  Rand talks about how the traditional ranking factors don’t dictate the SERP but are still contributing factors, but Google has one big requirements for each SERP these days; Query Deserves Diversity.  In short Google is trying to appropriately address every intent for every keyword.

Pros

  • Interesting Theory
  • Answers why some traditional factors don’t rank.

Negatives

  • Needs data across multiple terms
  • No actionable items

Overall: Skim It

 

Google’s Matt Cutts: I Don’t Know 10% of Your SEO Questions

This is just a fun little article about a Twitter conversation between Matt Cutts answering  Barry Schwartz.  Matt Cutts releases a ton of videos answering SEO questions from folks all over the world, and Schwartz wanted to know how many of those questions he needs to research before making the video.  What’s nice is Cutts just doesn’t give us a one word answer but instead tells us how to figure out which questions he needed to research, and which answers he knew off the top of his head.

Pros

  • Learn how much Cutts “knows” Google
  • Answers how to identify which answered needed research

Negatives

  • No actionable items

Overall: Skim It