SEO Weekly Recap (Don’t Touch Your Neighbor Edition)

Hey folks Austin here and it’s time for another Weekly SEO Recap (Don’t Touch Your Neighbor Edition).

What happens if you Google SEO?  You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you?  Let me be the judge of that and help you cut to the chase.

 

An Introduction to PR Strategy for SEOs

When SEOs see “PR” they immediately start thinking “Page Rank,” but in the business world it is more commonly known as, “Public Relations.”  I’ve felt for awhile now that internet marketing is less about SERPs and more a tool in the toolbelt of Public Relations.  As such if you’re not familiar with some of the techniques used to develop a PR strategy then you should read this as it approaches public relations from an SEOs perspective.


Pros

  • Public Relations Strategy for Internet Marketers
  • Good Step by Step walk through

Negatives

  • A tad long might be better to bookmark

Overall: Read It

 

BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics

Everyone in the industry has their favorite tools and it’s always scary when you hear your tool set might be dying.  Well when two internet marketing companies with two great tool sets start fighting each other, it makes the news.  If you use BrightEdge or Searchmetrics you might want to read this because the two companies are doing a tug of war over some SEO tool patents.

Pros

  • Industry insight into company workings
  • Update on SEO patents used in the industry

Negatives

  • No actionable items, just news

Overall: Skim it

 

Sending Out an SOS: How to Avoid SEO Disaster

There are a bunch of SEO beginner guides out there, but usually you need a solid day to read through it all.  This short (yes…short) article is probably the best SEO beginner’s guide I’ve seen.  It’s straight to the point, covers a ton of topics, and even points you in the right direction to learn more on your own.  For those of us who have been doing this for years the article won’t cover anything new, but if you have a new employee and you should have them read this.

Pros

  • Awesome introduction to SEO
  • Cover’s lots of topics quickly

Negatives

  • Doesn’t cover lots of details or action items

Overall: Bookmark it 

 

Avoiding #SochiProblems and Other Olympic SEO Lessons

The Sochi Olympics invaded everything from our TVs to cereal boxes, the one thing I never thought I would see is the Olympics invading the SEO industry.  Now that I think about it, it makes sense, the Olympics invaded the internet too, but still it’s just not something you would think match up.  Anyways this article doesn’t quite reach its potential; doesn’t use any solid SEO examples, but instead uses generic faults at Sochi to talk about generic SEO problems.

Pros

  • Fun way to talk about SEO topics

Negatives

  • Misses out on using solid Sochi SEO examples
  • No actionable steps.

Overall: Skip It or Skim It