SEO Weekly Recap (Alarm Clock Edition)

Hey folks, Austin here, and it’s time for another Weekly SEO Recap (Alarm Clock Edition License Edition) .

What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of that and help you cut to the chase.

 

Developing Innovative Content: What You Need to Know

By Richard Baxter

Content development is increasingly becoming a job that clients expect from their SEO agencies.  Now there are a lot of debates out there if SEOs should really be creating content or not, and this article isn’t going to answer that debate.  But what this article does do is show off the “next big thing” mindframe needed to really get eyes on content and links from websites.  There are a lot of good examples that really help the reader understand the direction the that our clients might be expecting from their content creators.

Pros:

– Breaking down the landscape of challenges

– Very good examples

Cons:
– Could use a tad more data

Overall: Read It

 

 

4 Easy & Honest SEO Mistakes That Could Penalize Your Site

By: Neil Patel

In the world of internet marketing if you blink the whole game could change, and that the point of this article.  There are a number of honest SEO techniques that in one way or another could be mistaken as something bad and could get your website penalized.  The process we all go through to get our clients ranked might have worked for us in the past, but when was the last time you did an audit of your own processes?  If it’s been awhile you might want to check out this article because it will give you the ups and downs of some of the techniques in your toolbox.

Pros:

– Audit your toolbox

– Way points to measure

Cons:
– Might be review if you’re up-to-date

Overall: Skim It

 

5 Tools for Internet Marketing Shortcuts on a Budget

By Mike Joba

I don’t know what I was thinking going into this article, but it turned out different.  I thought this article would be about getting data and analytics but really it’s about a some different plugins for wordpress and other web apps.  There is a lot of good suggestions for folks that don’t have the time to do the job, but part of me doesn’t like the one size fits all approach many plugins and web-apps provide.  That’s not to say everything in this article is a waste of time, quite the contrary because some of the tools are must have and I actually use.  So check it out and see if there is anything you could add to your tool-chest.

Pros:

– Good tools to speed up process

– Suggestions on how to use apps

Cons:
– One size doesn’t fit all plugins

Overall: Skim It