Our Keyword Tracker is Better Than Yours
If you’re in SEO and don’t use SERPs, you’re not doing it right. One of the most common questions we hear is: “How do you do SEO? How does that even work?” SERPs is one of the critical items in our Internet marketing toolbelt that…
Stolen Content is a One-Strike Offense
Stolen content is as low as it gets. To flat out steal someone else’s work and claim it as your own is beyond the pale. To be that unethical and immoral … there’s no going back from that. The people who steal content should get…
2014 Predictions Review
The great thing about SEO is everyone is an expert. That’s usually the case with practices that are philosophy-based and subjective. It’s similar to sports in that regard. Give someone a keyboard and an outlet and they’re a guru. If the person can put two…
Why Every SEO Specialist Needs Screaming Frog
Talk to people outside of online marketing about SEO, and just watch their reactions. They get dazed and confused, perhaps dizzy, their eyes go blank and they look lost. If you give them a flashlight and a map, they would have no clue how to…
Epic Social Media Fails
Social media is quite the experience. The medium allows you to interact with millions of people all over the world in just a few seconds. It’s changed our society. Whether that change is a good thing is up for debate. Some love it. Some detest…
Writing About Trendy Topics is so Trendy
The goal for every website is to get as many clicks and links as possible. Getting one of those is great. Both at the same time is Internet marketing gold. One of the easiest ways for sites to make that happen is to write about…
“Mad Men” Internet Marketing Style
It would shock Don Draper to see the changes but it would be fun Don Draper in Internet marketing. Now that’s must-see TV. How would he handle SEO? PPC? CRO? Would Roger Sterling have any clue what is going on or would he just drink…
Social Media: Today’s Black Plague
Social media has ruined our planet. The rules of common decency have become as irrelevant as Miller Genuine Draft, Atari and comedy that doesn’t emphasize poop jokes. If you offer an opinion someone doesn’t agree with on Twitter, lock your kids, wife and dog in…
When Does Google Lose Focus On The User?
With a company as big as Google, it’s easy to nit-pick. When you look closely enough, you find problems. Imagine that, when you go on a hunt for mistakes, you find them. The question often arises: When does Google lose focus on the user? As…
Where Are All The Penguins?
In August it was rumored the new Penguin update would make you ruin your favorite pair of shorts. From SEOs to webmasters, if you didn’t ruin your shorts over the news, your head was in the sand. Google’s all-powerful Matt Cutts all but said as…