Why eBusiness Marketing is Worth Your Money!
The information superhighway has grown over the last few decades and has become available to everyday people. Now more than ever consumers have the ability to take the Internet with them where ever they are in the world, and, if they so choose, seek information…
How to Figure Out PPC & Organic CPA
One of the common questions we hear from potential clients is: how do we measure our cost per acquisition (CPA), which is just a nice way of saying “how much does it cost us to make a sale?” It can honestly be hard to measure…
Internet Marketing: The Movie
Internet Marketing the Movie: A while back I wrote up a what if scenerio involving a battle between some major tech companies. The story was just for fun and had Amazon using drones to drop off Apple Robots to battle Google’s Robots. In short, it…
SEO Troubles? Manual Penalties? Better Call Paul!
Better Call Paul! was inspired by the Better Call Saul! site AMC created to add depth to the Breaking Bad experience. Here they are, side by side: We loved Breaking Bad. We were excited when the producers announced a spin-off starring our favorite TV lawyer, Saul Goodman,…
Why Your Adwords Ads Don’t Get Clicked (Enough).
Winning at Adwords is simple: – Do quick search for ‘Denver plumber’ in Google. – Do the exact opposite of those ads and your PPC account will do exponentially better. Easy-peasy. Unfortunately the horrible ads in Adwords aren’t limited to plumbers in Denver. They are everywhere…and that’s…
Google’s Disavow Tool: When To Use It and When Not To
On October 16, Google officially launched its Disavow Links tool. This tool is used to remove low-quality links that are believed to damage ranking for websites. While removing harmful links, it is also possible to remove entire domains, as well as comment on specific URLs….
5 Things to Know for the Google Product Search Change Over
Google has almost finished stripping away the free components of its Product Search listings, and very soon it will have completely transformed into a strictly for-pay service. The full roll out is due by this coming October, and it’s important, to say the least, that…
3,520,000 Results Can’t be Wrong
Ok, here is one PPC tip, probably the best out there…. Structure Your Accounts Correctly & You’ll Pay Less Per Click & Make More Sales Now, there’s no shortage of articles already written about it. These guys wrote about it twice! A Poor PPC Account…
Google Adwords & Backlinks? Toto We’re Not in SEO Anymore
Backlinks may be important for Adwords…yes adwords, not SEO
Google Product Ads – A Game Changer?
Heard of Google Product Ads yet? Google is getting in on a percentage of sales with their new product ads. Shopping centers and malls have always done this. You want the store by the busy entrance, no problem pay up! Google has been quietly doing…
Plastic Surgery Marketing – Why Relying on Intution Hurts Your Practice
Scientific Reasoning Proves do-it-your-self Google Marketing Is Costing You New Patients Every Month Do-it-yourself marketing doctors unknowingly make a costly mistake each time they spend a dollar on marketing. It costs them new patients, consistent business and profits. The mistake is trusting your intuition. Let…
Google Conversion by Ad Position
Google’s chief economist released a report stating conversion doesn’t change much based on ad position. That’s a bold, across the board statement. Google’s PhDs have research to backup their argument. I’m sure it’s not an evil plot designed to set your sights on the top…