What Comes First The Chicken or the Egg – Profitable Marketing Edition
I’m convinced the egg comes first and in some cases you have to break a few to get the omelet you are after – profitability.
Adwords – Tablet Cost Per Conversion Out of Control? Here’s One Way to Fix It
When Google rolled out their enhanced campaigns they removed the feature that allowed you to exclude tablets. Their ‘research’ showed them that tablets convert pretty much the same as desktops. Wow, how nice of them…except that is, when tablets DON’T convert as well as desktops….
Why Your Adwords Ads Don’t Get Clicked (Enough).
Winning at Adwords is simple: – Do quick search for ‘Denver plumber’ in Google. – Do the exact opposite of those ads and your PPC account will do exponentially better. Easy-peasy. Unfortunately the horrible ads in Adwords aren’t limited to plumbers in Denver. They are everywhere…and that’s…
3,520,000 Results Can’t be Wrong
Ok, here is one PPC tip, probably the best out there…. Structure Your Accounts Correctly & You’ll Pay Less Per Click & Make More Sales Now, there’s no shortage of articles already written about it. These guys wrote about it twice! A Poor PPC Account…
Google Adwords & Backlinks? Toto We’re Not in SEO Anymore
Backlinks may be important for Adwords…yes adwords, not SEO
Google Product Ads – A Game Changer?
Heard of Google Product Ads yet? Google is getting in on a percentage of sales with their new product ads. Shopping centers and malls have always done this. You want the store by the busy entrance, no problem pay up! Google has been quietly doing…
Plastic Surgery Marketing – Why Relying on Intution Hurts Your Practice
Scientific Reasoning Proves do-it-your-self Google Marketing Is Costing You New Patients Every Month Do-it-yourself marketing doctors unknowingly make a costly mistake each time they spend a dollar on marketing. It costs them new patients, consistent business and profits. The mistake is trusting your intuition. Let…
Google Conversion by Ad Position
Google’s chief economist released a report stating conversion doesn’t change much based on ad position. That’s a bold, across the board statement. Google’s PhDs have research to backup their argument. I’m sure it’s not an evil plot designed to set your sights on the top…
Medspa Marketing – why everyone is leaving your website!
Medspa marketing, in particular pay per click is just one piece of the puzzle. As you’ll find out below, more traffic isn’t always the answer. You must view medspa marketing as a machine with multiple parts, the website, pay per click, seo. That’s all before…
PPC vs. SEO blah, blah, blah
I’m part of a conversion optimization group in a certain social media site. In it the members are supposed to post conversion studies and help each other with various projects. A guy that owns an SEO firm posted an article the other day titled, “SEO…
Spy PPC Programs, Pizza Ovens & Easy Profits
If you’ve read my emails, you’ve heard my dislike of PPC spy-programs that promise instant riches. They are generally sold like this: Copy what someone else is doing and BAM you have a business raking in the big bucks. So much goes into a successful…
Free Google Ads, Easy Fixes and You Fell For it
Studies prove it takes 10,000 hours to master something…Music, sports or business…it doesn’t matter, there are no shortcuts. Surprise: not even “natural” talent is a short-cut. If you try and market ‘the truth’ you may have a hard time. Hard work is not a hot…