A/B or Multivariate: Which is Right for You?
CREATIVE Dept too many secrets memo: At the Creative labs here at Clicks & Clients we do a lot of web page CRO testing. But even for folks who do this a lot it isn’t always so obvious which kind of testing to start with….
Colorado Digital Marketing Summit Recap
I was excited to have an opportunity to attend the Colorado Digital Marketing Summit in Colorado Springs last week. The event was located at the Antlers Hotel in downtown Colorado Springs last Thursday and hosted by SocialSEO and Google. The event had an incredible lineup…
[Video] How to Add VWO Code to Your Website
John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” These days, advances in technology can pinpoint exactly which half of your advertising spend is generating the greatest returns. And now, CRO software like VWO can…
4 Free Digital Marketing Courses You Should Geek Out On
Want to pursue a career in the digital marketing world? Here at Clicks and Clients, we pride ourselves on being geeky about what we do. This core value truly sets us apart from our competition in many ways, but I will focus on the two…
4 Costly Landing Page Mistakes to Avoid
When it comes to digital marketing, first impressions are more important than ever. The sheer amount of choices that people have access to means that getting and keeping your audience’s attention is a vital skill in and of itself. Studies vary on the exact amount…
What to Do When Your Testing Data Isn’t Just Useless, But It’s Actually Making Things Worse
Me, right before realizing that my data is invalid (Photo courtesy United Artists/Red Bank Films). Ever get that feeling when you realize that the data you’re working with is bunk? It’s a sinking feeling in your stomach, somewhere between the “I should have gone to…
My Notes From Day 2 of Berlin’s Conversion Conference
I had to pack an extra suitcase for my flight back to Denver, just to bring back all the knowledge I picked up this week at the 2015 Conversion Conference. The second and final session of the event wrapped up last Wednesday with another full…
My Notes from Day 1 of Berlin’s Conversion Conference
Here are some of the notes I pulled from Tuesday’s session of the 2015 Conversion Conference, part of the greater Data Driven Business Conference in Berlin. The conference concludes today with another full session of speakers. Morning Keynote – Bang! 15 Cases of Real CRO…
Who the Heck is ILoveVitaly?
In the always-changing frontier of digital marketing there is a new outlaw in town: Vitaly A Popov. What harm could a humble man from the charming Russian city of Samara do? Well, nothing too bad, but there is a good chance he’s played a part in…
Follow Us This Week For Updates From Berlin’s Conversion Conference 2015
I’m still not sure how I talked the head honchos at Clicks and Clients into sending me here, but this week I am in Europe for the 2015 Conversion Conference. The two-day conference kicks off Tuesday in Berlin, and it covers a range of conversion…
What Comes First The Chicken or the Egg – Profitable Marketing Edition
I’m convinced the egg comes first and in some cases you have to break a few to get the omelet you are after – profitability.
How to know & measure your marketing CPL & ROAS
What if i told you you never need a developer to place conversion code again? How to get started measuring ROAS and CPL.