How Google Is Taking Websites Out of the Mobile Experience
It’s no question that Google has gone all-in with regards to mobile-specific enhancements and upgrades. Just in the last quarter, it’s as if a veritable update floodgate (upgate?) had been opened, leaving PPC marketers awash with two new distinct features, each allowing for new ways…
Getting the Most Out Of Mobile Remarketing
Paid search advertisers have all been hearing, reading and experiencing mobile’s comeuppance as one of the largest and fastest growing user segments in the digital marketing industry. I’d like to share a few of the observations I’ve made concerning how to optimize your remarketing campaigns…
KPIs – What Are They Good For?
Spend, Conversions, Revenue, CPL … all terms we are familiar with as pay-per-click advertisers. But what exactly are these metrics telling us? How can we translate these digital goals into real-life performance benchmarks? Let’s discuss the role of KPIs. What are they? KPIs are Key…
The “What” And “Huh” of Paid Search
If you have questions like “What’s a SERP?” “How does Google know what ads to show?” Or “How do you advertise through search engines?” You’ve happened yourself on a blog series that seeks to explain all of these things! Let us pull back the curtain…
Adwords – Tablet Cost Per Conversion Out of Control? Here’s One Way to Fix It
When Google rolled out their enhanced campaigns they removed the feature that allowed you to exclude tablets. Their ‘research’ showed them that tablets convert pretty much the same as desktops. Wow, how nice of them…except that is, when tablets DON’T convert as well as desktops….
Why Your Adwords Ads Don’t Get Clicked (Enough).
Winning at Adwords is simple: – Do quick search for ‘Denver plumber’ in Google. – Do the exact opposite of those ads and your PPC account will do exponentially better. Easy-peasy. Unfortunately the horrible ads in Adwords aren’t limited to plumbers in Denver. They are everywhere…and that’s…
3,520,000 Results Can’t be Wrong
Ok, here is one PPC tip, probably the best out there…. Structure Your Accounts Correctly & You’ll Pay Less Per Click & Make More Sales Now, there’s no shortage of articles already written about it. These guys wrote about it twice! A Poor PPC Account…
Google Adwords & Backlinks? Toto We’re Not in SEO Anymore
Backlinks may be important for Adwords…yes adwords, not SEO
Plastic Surgery Marketing – Why Relying on Intution Hurts Your Practice
Scientific Reasoning Proves do-it-your-self Google Marketing Is Costing You New Patients Every Month Do-it-yourself marketing doctors unknowingly make a costly mistake each time they spend a dollar on marketing. It costs them new patients, consistent business and profits. The mistake is trusting your intuition. Let…
Google Conversion by Ad Position
Google’s chief economist released a report stating conversion doesn’t change much based on ad position. That’s a bold, across the board statement. Google’s PhDs have research to backup their argument. I’m sure it’s not an evil plot designed to set your sights on the top…
Medspa Marketing – why everyone is leaving your website!
Medspa marketing, in particular pay per click is just one piece of the puzzle. As you’ll find out below, more traffic isn’t always the answer. You must view medspa marketing as a machine with multiple parts, the website, pay per click, seo. That’s all before…
Spy PPC Programs, Pizza Ovens & Easy Profits
If you’ve read my emails, you’ve heard my dislike of PPC spy-programs that promise instant riches. They are generally sold like this: Copy what someone else is doing and BAM you have a business raking in the big bucks. So much goes into a successful…