How We Found $20,000 Worth Of Wasted Ad Spend
Don’t you hate it when you find one of those recurring charges on your credit card statement for something you haven’t used in months? They’re usually small enough to not notice, but annoying nonetheless—especially when you find out how long it’s been going on. The…
How to Add a CTA Button to Multi Product Ads Using Power Editor
I found something interesting while optimizing a client’s account… Testing everything under the sun including multi-unit (product) ads. I did some research to see if others have found this bug/glitch or whatever you’d like to call it and found nothing. I know Facebook has this functionality…
Takeaways from PPC Hero Webinar with Larry Kim
Larry Kim and PPC Hero’s Matt Umbro just put on a pretty awesome webinar. Here are a few takeaways I had from the webinar.
Power Editor vs. Ads Manager: Which to Use?
If you have ever used paid advertising on Facebook (and not the “boosted post” kind), you may have noticed there are a couple of ways to create your ad campaigns – Ads Manager and Power Editor. While we, as 21st-Century humans, love options and choices,…
Facebook’s Robot Customer Service
Some of you may have already read my article on Facebook’s overall customer service situation and, honestly, I didn’t think it could get any worse. Now I know to never underestimate how awful Facebook’s customer service can actually get. We’ve had a primary campaign for…
Facebook’s Customer Service Disaster
How hard is it to work with Facebook? Before I shed light upon this seemingly straightforward question, I’ll share some experiences we have while working at an advertising agency that manages a few million dollars worth of Facebook advertising a year. Introduction – Google AdWords:…
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