Tracking, Conversions, Goals and ROI – Oh my!
You need to know ROI from your website. How do you track the calls, how do you ensure you integrate that data in Analytics? Can Callrail help?
Why Brick and Mortars Need to Be on Google’s “My Business”
When working with small or local businesses, it’s often best to take a “bang for your buck” attitude. They might not have the time or the budget to sink into a full blown SEO effort — and that’s OK, they don’t necessarily need one —…
Is The Hubspot Inbound Certification Wrong?
Edit 5/5/2015: Hubspot launched a revised inbound certification on 05/01/2015. The revised test was much clearer and was far less vague. I noticed that many of the questions dealing with SEO specifically have been removed. I’m sure that this reflects the more natural shifting of…
SEO Weekly Recap (Santa Claus is Coming Edition)
Hey folks, Austin here, and it’s time for another Weekly SEO Recap (Santa Claus is Coming Edition) . What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge…
How to Mommy Blog the Right Way
Photo credit Be REAL! If you’re serious about being a mommy blogger, then you need to be real serious about what you’re writing about. I don’t mean you need to have a serious tone in your writing, what I mean is you need to real…
Why Every SEO Specialist Needs Screaming Frog
Talk to people outside of online marketing about SEO, and just watch their reactions. They get dazed and confused, perhaps dizzy, their eyes go blank and they look lost. If you give them a flashlight and a map, they would have no clue how to…
I’m Moving My Website … Is This Going To Hurt SEO?
One way to move your Internet (Photo courtesy). Let’s lay out the nightmare scenario. You’re rolling out a simple site structure upgrade or a domain name change to your website, and… poof. Your SEO is gone. Just thinking about it is enough to make us…
SEO Weekly Recap (London Bridges Edition)
Hey folks, Austin here, and it’s time for another Weekly SEO Recap (London Bridges Edition) . What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of…
Epic Social Media Fails
Social media is quite the experience. The medium allows you to interact with millions of people all over the world in just a few seconds. It’s changed our society. Whether that change is a good thing is up for debate. Some love it. Some detest…
Do Search Engines Actually Help?
Photo credit Search engines such as Google, Yahoo! and Bing have been an integral part of the Internet for decades. They have helped us discover new websites and find information we are looking for. However, there are also instances in which search engines do not…
Google Challenges Over the Next 5 Years
Photo credit Like all large companies that expanded very rapidly, Google is facing an important choice. There can be no doubt what its business is: search. If Google chooses to focus on search it will remain the best in the business. If Google keeps its…
2014 Google Algorithm Review
Photo Credit Google typically updates its search engine algorithm 500-600 times every year [11]. Some of the updates can result in major reshuffling of the page ranking, resulting in a big SEO shakeup. Here are some of the top search engine algorithms from Google in…