What would you rate your SEO Knowledge?
SEO is funny, there really isn’t a lot of certainty around anything. So when it comes to speaking in general about something as broad as SEO it’s hard to gauge how one person’s language relates to your own. In the simplest sense, there isn’t a…
Search Metrics Releases SEO Ranking Factors – 2013 Rank Correlation Report
Search Metrics SEO Ranking Factors are WRONG Search Metrics has been the source of a lot of confusion, starting with their 2012 report. Another year has passed, and they released their 2013 Correlated Ranking Report for SEO ranking factors today. Let me start by saying the…
Google revises recommendations for improving rankings
The SEO community is frantic due to a recent change of verbiage on the Google Webmaster Guidelines. Google’s changed a line on the guidelines here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=34432 Old: New: Images via: http://www.seroundtable.com/google-ranking-message-links-shares-16961.html [separator top=”40″] What does it mean? As you can see – they have removed the…
Penguin, Panda, Spam Query Changes Coming, says Matt Cutts
What does the future of SEO hold for Webmasters? Matt Cutts has decided to share some upcoming release details as well as a tentative timeline in his latest webmaster video. We’re excited to see the changes he discusses in the video: Penguin 2.0 (AKA Penguin…
Magic Excel tips to save time and improve your data
Everyone here at Clicks and Clients can tell you I’m somewhat of an Excel snob. I love excel, it can accomplish very complex tasks in a very short amount of time once you’ve become familiar with the some of the wonderful features and formulas it has. One…
Nine Things Every SEO Should Know About Reddit for Social Marketing
If you work in the digital marketing arena, whether in SEO, Social Marketing or a similar field, chances are you’ve heard of Reddit. It is one of the most active and popular social gathering places on the web and the self-ascribed “Front Page of the…
How Matt Cutts spreads PR evenly on 977 posts and counting
In a previous post we did, on how PageRank decays on sites, we detailed how posts found 3-5 levels deep really lose their PageRank down to almost nothing. We’ve recently uncovered a weird setup Matt Cutts employs on his blog. We actually came across this after having…
Why is buying links bad?
Why are paid links for passing PageRank bad? Google’s guidelines on many issues is often described as being too vague about what is and is not a bad practice for SEO. On the issue of paying a site $xx amount of dollars to link to…
Understanding How PageRank Decays & The Importance of Depth
PageRank, named after Larry Page co-founder of Google who started developing it during his time at Stanford is the backbone of Google’s algorithm. We know that the methods for calculating PageRank have certainly expanded over the years and by increasingly addressing the failures of PageRank,…
Can I recover after my site has been hit by Panda?
In our last post, Finding recovery after your site is impacted by Penguin, we talked in detail about similarities of Panda and Penguin. Both of these updates are new and significant because of their non-realtime update regularity. Most of Google’s algorithm is based on real time…
Finding recovery after your site is impacted by Penguin
Panda and Penguin have changed a lot since they were first introduced in Feb. 2011 and April 24th 2012. In a post penguin and panda world, bulk updates that can instantly increase or decrease your rankings significantly is now a regular occurrence. Both of these updates…
Google’s Disavow Tool: When To Use It and When Not To
On October 16, Google officially launched its Disavow Links tool. This tool is used to remove low-quality links that are believed to damage ranking for websites. While removing harmful links, it is also possible to remove entire domains, as well as comment on specific URLs….