4 Simple Steps To Onboarding PPC Clients Like A Pro
Account transitions are a necessary component to any agency’s workflow. Onboarding new clients, whether they have established campaigns or need to help getting started from scratch, involves a high amount of clear, effective communication. Without it, the new client you and your agency worked so…
Adventures in ROAS Bidding Algorithms
Of all the flexible bidding strategies, CPA bidding is probably the most well-known and tested. Everyone has yearned for the simplicity of telling Google exactly how much you want to pay for your conversions, and finding varying degrees of success with their performance. I often…
How Google Is Taking Websites Out of the Mobile Experience
It’s no question that Google has gone all-in with regards to mobile-specific enhancements and upgrades. Just in the last quarter, it’s as if a veritable update floodgate (upgate?) had been opened, leaving PPC marketers awash with two new distinct features, each allowing for new ways…
Top 5 Chrome Browser Extensions for PPC
I used to be a Firefox believer … I had Google Chrome to run Adwords, but still clung tight with nostalgic sentiment to my first “cool” browser that I had grown to love. Plus, I needed Firefox to login to my Gmail account, while simultaneously…
Facebook’s Customer Service Disaster
How hard is it to work with Facebook? Before I shed light upon this seemingly straightforward question, I’ll share some experiences we have while working at an advertising agency that manages a few million dollars worth of Facebook advertising a year. Introduction – Google AdWords:…
Getting the Most Out Of Mobile Remarketing
Paid search advertisers have all been hearing, reading and experiencing mobile’s comeuppance as one of the largest and fastest growing user segments in the digital marketing industry. I’d like to share a few of the observations I’ve made concerning how to optimize your remarketing campaigns…
Shop Til You Drop – Google Shopping Segmentation
Shopping campaigns are a must for any eComm website. We’re stating the obvious here – if you are not running a Shopping campaign and you sell things online, you are missing the boat and not maximizing your revenue from Google. But what are the best…
How Broad Match Is Concealing Your Keywords’ True Performance
In The Beginning (Of 2015) During one of our department meetings earlier this year, my cohorts and I were seeking to understand why a particular keyword’s performance had deteriorated when looking back to its performance last year. Words such as “competitiveness” and “interest” were thrown…
When Reporting Suites Just Can’t Cut It
Here are some tools that make reporting a breeze The very principle behind automated report generation for us search marketing-types is quickness. In my short time working in this industry, I’ve already learned that the beginnings of every month are typified with mild groaning, feverish…
PPC: How We Do What We Do
Here’s how: STEP 1: PPC Strategic Planning We listen to you and learn about your business — your goals, your priorities, your rivals, your deadlines — in order to determine the baseline results we’ll work to improve. STEP 2: PPC Media Plan We review searcher…
KPIs – What Are They Good For?
Spend, Conversions, Revenue, CPL … all terms we are familiar with as pay-per-click advertisers. But what exactly are these metrics telling us? How can we translate these digital goals into real-life performance benchmarks? Let’s discuss the role of KPIs. What are they? KPIs are Key…
The “What” And “Huh” of Paid Search
If you have questions like “What’s a SERP?” “How does Google know what ads to show?” Or “How do you advertise through search engines?” You’ve happened yourself on a blog series that seeks to explain all of these things! Let us pull back the curtain…