Google Maps Ads
As digital marketing experts, our job is to ensure that our clients are seen in the right place, by the right person, at the right time. Whether it’s a targeted ad campaign or an effective long-term organic search strategy, our teams tactically design effective campaigns…
MozCon 2018 Takeaways
I attended my first MozCon in June. Since I got started in SEO I’ve wanted to attend, partly because it’s the preeminent search convention in the United States, but also because Seattle plays host to Din Tai Fung, the greatest restaurant in the world. Have…
Grow Your Business with a Local Link Building Strategy
It’s no secret top ranked sites on search engine results receive more web traffic but driving curious visitors to your home page requires planning and patience. If you aren’t satisfied with your current SEO results, it might be because you’ve underestimated the importance of a…
Colorado Digital Marketing Summit Recap
I was excited to have an opportunity to attend the Colorado Digital Marketing Summit in Colorado Springs last week. The event was located at the Antlers Hotel in downtown Colorado Springs last Thursday and hosted by SocialSEO and Google. The event had an incredible lineup…
4 Most Common Mistakes Local Businesses Make with their SEO
These days, optimizing your site for search engines is a must for every company, big of small. Whether your customers shop online or in-store, chances are their buying process will begin with a quick search online. Many local brick-and-mortar shops don’t see a direct benefit…
[Video] Beginners Guide to SEO
What can African elephants teach you about SEO? Quite a lot, actually. SEO might seem intimidating upon first glance, but the fundamentals are very straightforward. In the video above, we walk you through some of the basics to get you started optimizing your site. Yes, Google’s…
5 Free Keyword Research Tools that will Rock your Socks
Photo Credit Keyword research is easily at the core of starting to build an SEO campaign. It’s better to take the time to carefully plan and implement your keywords, then to have to go back and change them later on. There are so many tools available…
Our Keyword Tracker is Better Than Yours
If you’re in SEO and don’t use SERPs, you’re not doing it right. One of the most common questions we hear is: “How do you do SEO? How does that even work?” SERPs is one of the critical items in our Internet marketing toolbelt that…
Stolen Content is a One-Strike Offense
Stolen content is as low as it gets. To flat out steal someone else’s work and claim it as your own is beyond the pale. To be that unethical and immoral … there’s no going back from that. The people who steal content should get…
2014 Predictions Review
The great thing about SEO is everyone is an expert. That’s usually the case with practices that are philosophy-based and subjective. It’s similar to sports in that regard. Give someone a keyboard and an outlet and they’re a guru. If the person can put two…
Tracking, Conversions, Goals and ROI – Oh my!
You need to know ROI from your website. How do you track the calls, how do you ensure you integrate that data in Analytics? Can Callrail help?
Why Brick and Mortars Need to Be on Google’s “My Business”
When working with small or local businesses, it’s often best to take a “bang for your buck” attitude. They might not have the time or the budget to sink into a full blown SEO effort — and that’s OK, they don’t necessarily need one —…