Stolen Content is a One-Strike Offense
Stolen content is as low as it gets. To flat out steal someone else’s work and claim it as your own is beyond the pale. To be that unethical and immoral … there’s no going back from that. The people who steal content should get…
2014 Predictions Review
The great thing about SEO is everyone is an expert. That’s usually the case with practices that are philosophy-based and subjective. It’s similar to sports in that regard. Give someone a keyboard and an outlet and they’re a guru. If the person can put two…
Tracking, Conversions, Goals and ROI – Oh my!
You need to know ROI from your website. How do you track the calls, how do you ensure you integrate that data in Analytics? Can Callrail help?
Why Brick and Mortars Need to Be on Google’s “My Business”
When working with small or local businesses, it’s often best to take a “bang for your buck” attitude. They might not have the time or the budget to sink into a full blown SEO effort — and that’s OK, they don’t necessarily need one —…
Is The Hubspot Inbound Certification Wrong?
Edit 5/5/2015: Hubspot launched a revised inbound certification on 05/01/2015. The revised test was much clearer and was far less vague. I noticed that many of the questions dealing with SEO specifically have been removed. I’m sure that this reflects the more natural shifting of…
SEO Weekly Recap (Santa Claus is Coming Edition)
Hey folks, Austin here, and it’s time for another Weekly SEO Recap (Santa Claus is Coming Edition) . What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge…
Why Every SEO Specialist Needs Screaming Frog
Talk to people outside of online marketing about SEO, and just watch their reactions. They get dazed and confused, perhaps dizzy, their eyes go blank and they look lost. If you give them a flashlight and a map, they would have no clue how to…
I’m Moving My Website … Is This Going To Hurt SEO?
One way to move your Internet (Photo courtesy). Let’s lay out the nightmare scenario. You’re rolling out a simple site structure upgrade or a domain name change to your website, and… poof. Your SEO is gone. Just thinking about it is enough to make us…
SEO Weekly Recap (London Bridges Edition)
Hey folks, Austin here, and it’s time for another Weekly SEO Recap (London Bridges Edition) . What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of…
Epic Social Media Fails
Social media is quite the experience. The medium allows you to interact with millions of people all over the world in just a few seconds. It’s changed our society. Whether that change is a good thing is up for debate. Some love it. Some detest…
Do Search Engines Actually Help?
Photo credit Search engines such as Google, Yahoo! and Bing have been an integral part of the Internet for decades. They have helped us discover new websites and find information we are looking for. However, there are also instances in which search engines do not…
Google Challenges Over the Next 5 Years
Photo credit Like all large companies that expanded very rapidly, Google is facing an important choice. There can be no doubt what its business is: search. If Google chooses to focus on search it will remain the best in the business. If Google keeps its…