Facebook’s Power Editor Update: 3-in-1 Ad Format
Today, Facebook has released an update to its ad platform to include a new type of ad. About half of our accounts currently have access to this new ad format. It appears to be a “three ads in one” concept. You can choose three separate…
Is Social Media Profitable for Businesses?
Photo credit A lot of companies have one goal in mind when they pursue any new marketing endeavor: ROI! But many businesses stay away from Social Media platforms like Facebook because they’re just not sure if their marketing dollars will make a return on their…
SEO Weekly Recap (I Be Rollin’ Edition)
Hey folks, Austin here, and it’s time for another Weekly SEO Recap (I Be Rollin’ Edition) . What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of…
KPIs – What Are They Good For?
Spend, Conversions, Revenue, CPL … all terms we are familiar with as pay-per-click advertisers. But what exactly are these metrics telling us? How can we translate these digital goals into real-life performance benchmarks? Let’s discuss the role of KPIs. What are they? KPIs are Key…
The “What” And “Huh” of Paid Search
If you have questions like “What’s a SERP?” “How does Google know what ads to show?” Or “How do you advertise through search engines?” You’ve happened yourself on a blog series that seeks to explain all of these things! Let us pull back the curtain…
How to Not Make an Ass Out of Yourself: Building a Data-Driven Culture
Back when I was in journalism school, one of my professors gave me a valuable piece of advice. “When you assume, you make an ass out of u and me.” It sounds silly, but the world of online marketing would do well to follow that…
Are Facebook Likes Important?
A big topic floating around the Internet lately is that Facebook’s algorithms regarding the reach of organic content from businesses are being changed. According to Facebook, this change to reduce the amount of promotional content fans see has been implemented as of the “beginning of…
SEO Weekly Recap (Watch Out Edition)
Hey folks, Austin here, and it’s time for another Weekly SEO Recap (Watch Out Edition) . What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of…
Our Keyword Tracker is Better Than Yours
If you’re in SEO and don’t use SERPs, you’re not doing it right. One of the most common questions we hear is: “How do you do SEO? How does that even work?” SERPs is one of the critical items in our Internet marketing toolbelt that…
What Does It Take To Get a Facebook Rep?
It’s not by chance that you may work for Facebook. It’s also not by chance that you may work in the sales department at Facebook. We (our online marketing agency) have gone through incredible lengths to reach someone at Facebook to secure a dedicated support…
SEO Weekly Recap (Face Fail Edition)
Hey folks, Austin here, and it’s time for another Weekly SEO Recap (Face Fail Edition) . What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of that…
SEO Weekly Recap (Resolution Failures) Edition
Hey folks, Austin here, and it’s time for another Weekly SEO Recap (Santa Claus is Coming Edition) . What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge…