What Should You Name Your Facebook Ad Sets?
Whether you are a seasoned Facebook marketer or just beginning to learn the ropes, naming your ad sets can sometimes be an art form. While it may not seem all that important, once you start getting upwards of 20-30+ audiences in your campaign, sorting things…
Recent Facebook Power Editor “Improvements” – April 2015
Facebook has made quite a few sweeping changes (typically under the cloak of darkness) lately and here are the quick updates for you to check out. Multi-Unit Ads This is a bit older and not what I would consider new, but as it happens, Facebook…
Getting the Most Out Of Mobile Remarketing
Paid search advertisers have all been hearing, reading and experiencing mobile’s comeuppance as one of the largest and fastest growing user segments in the digital marketing industry. I’d like to share a few of the observations I’ve made concerning how to optimize your remarketing campaigns…
How to Create a Facebook Ad That Rocks
As the new graphic designer at Clicks and Clients, my main job is creating Facebook ads for our clients for their various campaigns and offers. I didn’t have experience, specifically, with creating ads for Facebook, so there were a few important things I learned right…
Shop Til You Drop – Google Shopping Segmentation
Shopping campaigns are a must for any eComm website. We’re stating the obvious here – if you are not running a Shopping campaign and you sell things online, you are missing the boat and not maximizing your revenue from Google. But what are the best…
Facebook Video Ads – Genius or Nuisance?
As I viewed my inbox for this first time this morning, I came across a very interesting e-mail from my most favorite advertising platform around, Facebook! /sarcasm/ While neglecting more Power Editor performance bugs, Facebook has decided to introduce its newest guinea pig of ad…
How Broad Match Is Concealing Your Keywords’ True Performance
In The Beginning (Of 2015) During one of our department meetings earlier this year, my cohorts and I were seeking to understand why a particular keyword’s performance had deteriorated when looking back to its performance last year. Words such as “competitiveness” and “interest” were thrown…
SEO Weekly Recap (Award Show Edition)
Hey folks, Austin here, and it’s time for another Weekly SEO Recap (Award Show Edition) . What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of…
When Reporting Suites Just Can’t Cut It
Here are some tools that make reporting a breeze The very principle behind automated report generation for us search marketing-types is quickness. In my short time working in this industry, I’ve already learned that the beginnings of every month are typified with mild groaning, feverish…
Why YOU Should be Using Facebook’s Lookalike Audiences
As Internet advertisers we are slaves to the numbers, and nothing makes us happier than to see a target audience perform with high conversions and a low CPL. (Seriously, don’t you dream about that?) So, what happens when you are advertising on Facebook for a…
Facebook’s New Relevancy Score, Keeping Up With Google’s Quality Score?
Recently, Facebook began rolling out another update to its ad platform. This new update appears to give the ad platform more transparency in how your ads are received by Facebook users as well as how much your pay versus other advertisers. Something unique Facebook is…
PPC: How We Do What We Do
Here’s how: STEP 1: PPC Strategic Planning We listen to you and learn about your business — your goals, your priorities, your rivals, your deadlines — in order to determine the baseline results we’ll work to improve. STEP 2: PPC Media Plan We review searcher…