How the Gutenberg Diagram Can Help Your Homepage Make Sense
Form follows function in web design. Your page has a purpose, and you’ll get the best performance possible out of it by designing it in a functional way. That is what web design and conversion rate optimization are all about. Make it as easy as…
SEO Weekly Recap (Let’s Wrestle Edition)
Hey folks, Austin here, and it’s time for another Weekly SEO Recap (Let’s Wrestle Addition) . What happens if you Google SEO? You get all the latest SEO articles Google thinks are relevant to your search. But are they relevant to you? Let me be the judge of…
Adventures in ROAS Bidding Algorithms
Of all the flexible bidding strategies, CPA bidding is probably the most well-known and tested. Everyone has yearned for the simplicity of telling Google exactly how much you want to pay for your conversions, and finding varying degrees of success with their performance. I often…
Facebook’s Robot Customer Service
Some of you may have already read my article on Facebook’s overall customer service situation and, honestly, I didn’t think it could get any worse. Now I know to never underestimate how awful Facebook’s customer service can actually get. We’ve had a primary campaign for…
How Google Is Taking Websites Out of the Mobile Experience
It’s no question that Google has gone all-in with regards to mobile-specific enhancements and upgrades. Just in the last quarter, it’s as if a veritable update floodgate (upgate?) had been opened, leaving PPC marketers awash with two new distinct features, each allowing for new ways…
The Quick & Dirty Facebook Campaign Optimization Guide
Are you constantly checking your Facebook advertising campaign and worrying about its performance? Or do you just let it run and leave it be? At any rate, both of these scenarios can cost you money, time, and sanity. Maybe this seems like common sense, but…
5 Amazing CRO Strategies to Increase Landing Page Conversions
Violence is not the answer You’re on a roll!! You’ve spent thousands of dollars in PPC. Your SEO Is in tip top shape, and all your pages rank No. 1 in Google. You’ve got online marketing all figured out, and your site has thousands of…
Top 5 Chrome Browser Extensions for PPC
I used to be a Firefox believer … I had Google Chrome to run Adwords, but still clung tight with nostalgic sentiment to my first “cool” browser that I had grown to love. Plus, I needed Firefox to login to my Gmail account, while simultaneously…
3 Link-Building Strategies That Work in 2015
Even today, link building is a must to continue to improve rankings for most businesses. Link building strategies can always be gamed and go from being acceptable to pure manipulation of Google’s results. These 3 strategies will ensure your links stand the test of time and drive real value to your site.
Top 5 Things to Avoid Doing During an Interview
First impressions are everything in the interview world. Even if your resume is overloaded with appropriate experience and training, these simple but jeopardizing mistakes can squash your chances at landing your dream job. Don’t be late Showing up late to an interview is the number…
Facebook Power Editor Update – Video Ad Custom Audiences
Since Facebook is so sneaky when it comes to announcing new features, I’ll do my best to show you any new improvements it releases without informing the general public. Have you ever said something like this: “I’d rather send ads to the video page on…
Facebook’s Customer Service Disaster
How hard is it to work with Facebook? Before I shed light upon this seemingly straightforward question, I’ll share some experiences we have while working at an advertising agency that manages a few million dollars worth of Facebook advertising a year. Introduction – Google AdWords:…