4 Costly Landing Page Mistakes to Avoid
When it comes to digital marketing, first impressions are more important than ever. The sheer amount of choices that people have access to means that getting and keeping your audience’s attention is a vital skill in and of itself. Studies vary on the exact amount…
What to Do When Your Testing Data Isn’t Just Useless, But It’s Actually Making Things Worse
Me, right before realizing that my data is invalid (Photo courtesy United Artists/Red Bank Films). Ever get that feeling when you realize that the data you’re working with is bunk? It’s a sinking feeling in your stomach, somewhere between the “I should have gone to…
Marketing Predictions for 2016
We’ve analyzed the stars, consulted Nostradamus, and prayed at the altar of Matt Cutts to come up with these predictions for the biggest marketing trends in 2016. Buzzfeed and Facebook will finally stop pretending they aren’t the same thing. After years of pretending that they’re different…
How to “Hack” LastPass to View Hidden Passwords [VIDEO]
Quick video here for any LastPass users who need to view a hidden password. Now, at our agency we have a lot of our own sites plus a lot of clients sites to manage, and the way we use LastPass is that we have an…
Project Loon – Google’s Plan to Change the World
Photo Credit: Loon Launch Event 2013 Many people don’t consider the internet a “first world problem”. Unfortunately, two-thirds of the world does not have regular, reliable access to the internet. Google’s plan to connect up to 5 billion people with balloon-powered internet is revolutionary and…
Follow Us This Week For Updates From Berlin’s Conversion Conference 2015
I’m still not sure how I talked the head honchos at Clicks and Clients into sending me here, but this week I am in Europe for the 2015 Conversion Conference. The two-day conference kicks off Tuesday in Berlin, and it covers a range of conversion…
Google Search Algorithm Update Targets Hacked Sites
On Monday (10/5) Google announced a far-reaching revision to their search algorithm that aims to eradicate hacked spam from search results. What is hacked spam you ask? Hacked spam refers to the tactic of spammers injecting legitimate websites with malicious content in an attempt to achieve…
Call-Only Converters: The Moving (Re-)Target
Let’s Chat Call-only campaigns, along with call extensions, have become the premier conversion tools for a whole swath of industries that use PPC to augment their marketing efforts. Many right-now businesses such as auto repair facilities, banking institutions and more have become a whole new subject…
4 Simple Steps To Onboarding PPC Clients Like A Pro
Account transitions are a necessary component to any agency’s workflow. Onboarding new clients, whether they have established campaigns or need to help getting started from scratch, involves a high amount of clear, effective communication. Without it, the new client you and your agency worked so…
Takeaways from PPC Hero Webinar with Larry Kim
Larry Kim and PPC Hero’s Matt Umbro just put on a pretty awesome webinar. Here are a few takeaways I had from the webinar.
Power Editor vs. Ads Manager: Which to Use?
If you have ever used paid advertising on Facebook (and not the “boosted post” kind), you may have noticed there are a couple of ways to create your ad campaigns – Ads Manager and Power Editor. While we, as 21st-Century humans, love options and choices,…
How to know & measure your marketing CPL & ROAS
What if i told you you never need a developer to place conversion code again? How to get started measuring ROAS and CPL.