The Top 13 Creative Trends in 2019
Refuse to be a victim of banner blindness With the rising flood of technology in our everyday lives, your audience is bombarded with marketing messages. These messages can overwhelm your audience causing them to fail to notice the messages and offers you’ve put in front…
All About Gmail’s New Web Design
Google recently announced that it is revamping Gmail for web users. Any change to Gmail is monumental, seeing as it’s the most popular email program. There’s always a backlash from some users when any website changes, but Google is making some pretty neat changes that…
What Facebook Knows About You: An Advertiser’s Perspective
Facebook is a major marketing platform, and each day it only grows bigger. The site allows companies and organizations to target certain types of individuals with advertisements, but how exactly does it achieve this? Keep reading to discover what Facebook knows about you and how…
What is a Lookalike Audience?
With over 2 billion active users on Facebook, countless marketers have identified the social media platform as one of the best marketing avenues in existing. As a business owner, it can be hard to reach the types of customers you need, but fortunately, lookalike marketing…
SEO Impact of Google Assistant | Clicks & Clients Blog
Technology is getting smarter. Google Assistant and Voice Search are becoming more popular, with more than 40% of adults using verbal commands daily. Whether it’s Cortana, Siri, Google, or Amazon, smart speakers are being used more frequently and with increased accuracy than they were a…
Top 4 Takeaways from F8
It’s been a tough 18 months for Facebook. From fake news and election meddling to privacy concerns amid massive data breaches, it seems they are defending themselves constantly. At their annual conference, some announcements surprised attendees, while others seemed to confirm speculation about Facebook’s priorities…
Facebook Advertisers Aren’t Going Away
The Facebook scandal with Cambridge Analytica is continuing to make shockwaves across the headlines. With such a huge controversy, will advertisers start to flee the social network? While there are a lot of concerns over Facebook’s data practices, it’s unlikely that there will be a…
6 Quick Questions to a Complete SEO Website Audit
Search engine optimization is the key to getting your audience to discover your website and interact with your brand. But without proper optimization, you won’t get the visitors you’re looking for—or the traffic you’re expecting. Feel like your website isn’t delivering the best possible results?…
Facebook’s Latest Algorithm Update: What It Means to You
If you’ve been on Facebook recently, you may have noticed that your News Feed looks a bit different. The latest update made to Facebook’s algorithm is to ensure that users’ time spent on the social network is well spent. This change will highlight “meaningful interactions,”…
2018 SEO Trends: Longer SERP Snippets for Better Search Results
At the end of 2017, people of the internet began to notice that there were longer meta descriptions in the Google SERP. Search snippets were nearly double the previous character limit. This had been a minor topic of discussion since 2015. However, since then, more…
How Lawyers and Attorneys Can Win at PPC Advertising
Many agencies and fellow PPC professionals are eager to help businesses and entrepreneurs across all industries succeed at SEO. When it comes to PPC advertising for lawyers and attorneys, that task can be a bit more challenging. According to Wordstream, “attorney” and “lawyer” paid searches rank…
2017 Digital Summit Denver Preview
It’s hard to imagine the 2017 Digital Summit Denver could outdo last year’s event where keynote Gary Vaynerchuk wowed the audience with poignant one-liners and well-placed F-bombs. But, this year’s event has a well-rounded speaker lineup of tech trendsetters & business visionaries. Plus, we will…