The Future is Private: 7 Take-Aways From F8 Key Note & What It Could Mean For Advertisers
The Future Is Private Private interactions, encryption, reduced permanence, safety, interoperability, secure data storage. It’s news to no one that Facebook has been under a lot of scrutiny for privacy issues in the last 2 years. So it’s no surprise that the company is taking…
A Tisket, A Tasket – Don’t Put All Your Eggs In One Basket
It’s 2019, and digital is the new black. Some advertisers are jumping in headfirst and dumping their entire marketing budgets into PPC campaigns. As someone who works in paid search, this should be exciting, right? Well, it’s not. Take some of your eggs out of…
SearchCon 2019 – Tools and Takeaways
A little over a week ago I got the opportunity to attend SearchCon 2019 and spend two days in Breckenridge, CO with some world-class digital agencies and SEOs. Let me start by highly recommending the conference to anyone who has not been. It was awesome….
Remember The Past To Ignite Your Future Designs
Throughout history, there have been countless brilliant advertisements and poster designs, whether they be political posters, selling and promoting product advertisements, movie posters, or event posters. Inspired by different art movements and artists through the decades that incorporated and started various techniques, fonts, and photographic…
100 Tips & Tricks for Your Digital Marketing
Hey Digital Marketer, I’ve got a quick, very simple question for you: If you gave your paid traffic campaigns a grade… Would they pass or fail? Are you using the best practices, the hidden strategies, the tips and the tricks? There’s an enormous amount of…
Re-Ignite Your Creative Fire
A common struggle for designers everywhere is consistently being able to come up with new & unique creative ideas. It’s called Creative Fatigue, and it has been a problem for just about everyone in the creative industry one time or another. However, there are ways…
Convert More Qualified Leads…In An INSTANT!
Let’s be real for a moment: Facebook Canvas ads, as beautiful as they were, were a major pain to build out and the ends didn’t justify the means for most brands looking to create a faster post-click experience in Facebook and Instagram. Flash forward to…
These Are Not The Ad Positions You’re Looking For
A few weeks ago, I highlighted an article regarding the average position metric in Google Ads in the Clicks and Clients weekly newsletter entitled, ‘In Google Ads, Your Average Position Isn’t Your Average Position. Wait, What?’. Well, today, Google officially announced that they are sunsetting…
Google My Business Basics
I’m here to talk about a ground breaking and little-known secret in the Local SEO world. Its name is… Google My Business Just kidding. Hopefully by now you’re already familiar with Google My Business (GMB). If you own a local business and you’re not using…
The Top 5 Methods for Better Advertising
These 5 Advertising Design Methods Will Turn Heads. Guaranteed. 1. KISS “Keep It Simple, Stupid” or (KISS) is a design principle coined by Kelly Johnson, a lead engineer at the Lockheed Skunk Works. The KISS principle states that systems work best if they are made…
Why Instagram’s New Algorithm is Killing Veteran Accounts
Instagram was that bright shiny new toy 9 years ago. Something totally unique and different, something to steal thunder from Facebook. As Facebook continues to grow it will continue to gobble up the competition, because let’s face it… everything has a price tag. In 2012,…
Are You Listening to What Your Data is Saying?
In the age of digital, the amount of data gathered through PPC can be overwhelming. The data contains clues to who your customers are. How old are they? Where were they when they were searching? What device did they use? Are they really searching for…