As digital marketing becomes more advanced, it becomes a marketer’s responsibility to keep up with the advancements. The latest trend has become more AI, artificial intelligence, focused. AI can make data informed decisions. Here are some ways that AI has and will continue to dominate…

Display advertising can be daunting if your not familiar with the accepted dimensions. Here is a guide to help you utilize top performing formats as well as to venture into other supported dimensions. Google enables marketers to enhance their ads through a plethora of formats,…

When it comes to social marketing, Facebook rules the market. Facebook advertising has allowed marketers to reach millions of people within a shorter span than ever before. The compatibility of this platform has given freedom for marketers to become more creative with their ad creative,…

I stumbled upon a recent Gizmodo article that inspired me to write about past social networks. In this post, I discuss why past social networks’ failures have created such success in today’s most popular platforms, as well as what we can take away from the…

Like most college sophomores nearing the end of the school year, I was frantically searching for an internship for the summer. This prompted me to attend a school career fair in hopes that one of the recruiters may be interested in my resume. The night…

We have quite a few brick and mortar businesses as clients. As you might expect, they are always interested in ranking in local search results and curious about what strategies will help them accomplish this. While I’m always up for having these conversations, I thought…

  It may be something we often overlook, but typography plays an essential part in the design process. Each logo we see is specifically designed with a font to fit the brand. Typography can change the entire look and feel of a design or advertisement,…

It’s 2019. So what’s projected to change for marketers this year in social media? Advancements in digital customer support automation, snack ads alongside vertical, full-screen video, and Instagram e-commerce usage should all be watched closely. One of the most significant assets social media offers a…

Last week Google hosted Google Marketing Live. Of course, Google pushed the importance of privacy and smart bidding strategies, however, there were many other announcements that got advertisers excited for the changes ahead. Here are the top 8 announcements that everyone at Clicks and Clients…

Hey Everyone, today we’re starting a new video series from Clicks and Clients bringing you everything you need to know about the channels that we service. Oh, and did I mention we’re doing it in video format!? Today we’re kicking it off with SEO (the…

Some creatives come naturally (psst, thanks, Envato). Others may be simple but are a soul-crushing drudge to maintain (like when your client’s 50+ unique testing campaigns change their legal requirements forcing you to update 1000+ landing pages one-by-peerless-one, due noonday next). Some require brand-centric visual…