Google Home VS Amazon Echo
When it comes to smart speakers, there are two key players. This leaves many consumers wondering which is better: Google Home or Amazon Echo. This post will look at specifications to help you determine which smart speaker is right for you. The specifications we will…
Top Digital Marketing Trends for 2017
It’s that time of year again. Prediction time! What does the future hold for digital marketing in 2017? Here are the top trends the Clicks and Clients team expects to see this year. Content remains king A recent survey from SmartInsights polled over 2000 readers…
4 Free Digital Marketing Courses You Should Geek Out On
Want to pursue a career in the digital marketing world? Here at Clicks and Clients, we pride ourselves on being geeky about what we do. This core value truly sets us apart from our competition in many ways, but I will focus on the two…
Takeaways from PPC Hero Webinar with Larry Kim
Larry Kim and PPC Hero’s Matt Umbro just put on a pretty awesome webinar. Here are a few takeaways I had from the webinar.
Top 5 Things to Avoid Doing During an Interview
First impressions are everything in the interview world. Even if your resume is overloaded with appropriate experience and training, these simple but jeopardizing mistakes can squash your chances at landing your dream job. Don’t be late Showing up late to an interview is the number…
What Should You Name Your Facebook Ad Sets?
Whether you are a seasoned Facebook marketer or just beginning to learn the ropes, naming your ad sets can sometimes be an art form. While it may not seem all that important, once you start getting upwards of 20-30+ audiences in your campaign, sorting things…
Get your time back. 10 minutes today can save 1 hour tomorrow & the next day
Today’s world is full of interruptions. Do you know what interruptions cost you? 23 minutes & 15 seconds to be exact. This is according to a study done on managers, financial analysts and software developers. So how often are you interrupted each day? It could…
Why YOU Should be Using Facebook’s Lookalike Audiences
As Internet advertisers we are slaves to the numbers, and nothing makes us happier than to see a target audience perform with high conversions and a low CPL. (Seriously, don’t you dream about that?) So, what happens when you are advertising on Facebook for a…
Are Facebook Likes Important?
A big topic floating around the Internet lately is that Facebook’s algorithms regarding the reach of organic content from businesses are being changed. According to Facebook, this change to reduce the amount of promotional content fans see has been implemented as of the “beginning of…
Stolen Content is a One-Strike Offense
Stolen content is as low as it gets. To flat out steal someone else’s work and claim it as your own is beyond the pale. To be that unethical and immoral … there’s no going back from that. The people who steal content should get…
Is The Hubspot Inbound Certification Wrong?
Edit 5/5/2015: Hubspot launched a revised inbound certification on 05/01/2015. The revised test was much clearer and was far less vague. I noticed that many of the questions dealing with SEO specifically have been removed. I’m sure that this reflects the more natural shifting of…
What if Google Wasn’t a Search Engine?
Have you ever seen “Back to the Future,” or any time travel movie in which the main characters go back in time, change one small thing, and they completely mess up present day? This type of storytelling is called the “Butterfly Effect” and is defined…