Social Responsibility Steps To Take During COVID-19
The World Health Organization has declared COVID-19 as a pandemic. In response to this pandemic, nationwide people are self-isolating. There are some steps that the digital marketing world needs to take to prepare for this sudden transition of work-flow. Search Traffic The Negatives: The…
Innovative Digital Marketing Trends of the 2010’s
Yes, the decade is officially over and it has been for almost a month. However, I have yet to reflect upon how digital marketing faired in the 2010’s. This past decade was a transformative one for marketing in general. The rapid development of new technology…
Digital Marketing Tools to Utilize in 2020
Every new year reminds us that there is so much to learn about and implement in our own lives. With not only the new year, but a new decade upon us, the opportunities to improve are endless. I have curated a list (non-exhaustive) that will…
Digital Marketing Trends For 2020
I made one of these lists a couple of months ago. However, since the year is coming to a close, I thought that I would give a more updated list. These are trends to look out for this upcoming year. Voice Search Voice search has…
A Guide to Holiday Chat Marketing
I guess I inadvertently created a holiday marketing series. Chatbots are becoming more of a necessity for businesses, especially during the holiday season. What is chat marketing? Chat marketing is a type of marketing that uses chatbots. A chatbot is a type of software that…
2020 Digital Marketing Predictions
Digital marketing is ever-changing and it can be quite overwhelming keeping up with all of the updates. As this year comes to a close, let’s take a look at predictions for 2020. I recently read an article by the Portland Business Journal that discussed what…
How to Make the Most of Your Videos
The usage of video in advertisements has become the post prominent way to increase CTR. Think about it like this, when you see a post with no video or a very small visual you are engaged with it for less than three seconds. When you…
How to Keep Your MailChimp List Under 2,000
MailChimp is an amazing way to generate revenue for your business, but what happens when it stops being free? The Forever Free plan only lets you have 2,000 subscribers on your mailing list. Once you hit this mark, you need to start a monthly subscription….
Grow Your Business with a Local Link Building Strategy
It’s no secret top ranked sites on search engine results receive more web traffic but driving curious visitors to your home page requires planning and patience. If you aren’t satisfied with your current SEO results, it might be because you’ve underestimated the importance of a…
6 Quick Questions to a Complete SEO Website Audit
Search engine optimization is the key to getting your audience to discover your website and interact with your brand. But without proper optimization, you won’t get the visitors you’re looking for—or the traffic you’re expecting. Feel like your website isn’t delivering the best possible results?…
Facebook’s Latest Algorithm Update: What It Means to You
If you’ve been on Facebook recently, you may have noticed that your News Feed looks a bit different. The latest update made to Facebook’s algorithm is to ensure that users’ time spent on the social network is well spent. This change will highlight “meaningful interactions,”…
2018 SEO Trends: Longer SERP Snippets for Better Search Results
At the end of 2017, people of the internet began to notice that there were longer meta descriptions in the Google SERP. Search snippets were nearly double the previous character limit. This had been a minor topic of discussion since 2015. However, since then, more…