The “What” And “Huh” of Paid Search
If you have questions like “What’s a SERP?” “How does Google know what ads to show?” Or “How do you advertise through search engines?” You’ve happened yourself on a blog series that seeks to explain all of these things! Let us pull back the curtain…
Do Search Engines Actually Help?
Photo credit Search engines such as Google, Yahoo! and Bing have been an integral part of the Internet for decades. They have helped us discover new websites and find information we are looking for. However, there are also instances in which search engines do not…
What if Google Wasn’t a Search Engine?
Have you ever seen “Back to the Future,” or any time travel movie in which the main characters go back in time, change one small thing, and they completely mess up present day? This type of storytelling is called the “Butterfly Effect” and is defined…
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