How We Found $20,000 Worth Of Wasted Ad Spend
Don’t you hate it when you find one of those recurring charges on your credit card statement for something you haven’t used in months? They’re usually small enough to not notice, but annoying nonetheless—especially when you find out how long it’s been going on. The…
Traffic and Conversion Summit 2017 Preview
The Summit The 2017 Traffic & Conversion Summit, March 10-12 in San Diego, marks our second as an agency partner as well as attendees and we are absolutely thrilled to be returning this year. As an agency primarily focused on directing qualified leads and earning…
[Video] Google Analytics Remarketing
In this video, PPC Specialist Jeff Stuart shows you how to set up remarketing audiences in Google Analytics. What makes remarketing so powerful? The majority of people who click on your ads and visit your site won’t be ready to buy right away, but will…
Google Shakes Up the PPC (and SEO) Universe
Like many, recently I was surprised to fire up the old Google machine and notice that the advertisements on the right hand side of the of the SERPs were conspicuously absent. Also, instead of three ads above the organic results there were now four. The…
Call-Only Converters: The Moving (Re-)Target
Let’s Chat Call-only campaigns, along with call extensions, have become the premier conversion tools for a whole swath of industries that use PPC to augment their marketing efforts. Many right-now businesses such as auto repair facilities, banking institutions and more have become a whole new subject…
4 Simple Steps To Onboarding PPC Clients Like A Pro
Account transitions are a necessary component to any agency’s workflow. Onboarding new clients, whether they have established campaigns or need to help getting started from scratch, involves a high amount of clear, effective communication. Without it, the new client you and your agency worked so…
Adventures in ROAS Bidding Algorithms
Of all the flexible bidding strategies, CPA bidding is probably the most well-known and tested. Everyone has yearned for the simplicity of telling Google exactly how much you want to pay for your conversions, and finding varying degrees of success with their performance. I often…
How Google Is Taking Websites Out of the Mobile Experience
It’s no question that Google has gone all-in with regards to mobile-specific enhancements and upgrades. Just in the last quarter, it’s as if a veritable update floodgate (upgate?) had been opened, leaving PPC marketers awash with two new distinct features, each allowing for new ways…
Top 5 Chrome Browser Extensions for PPC
I used to be a Firefox believer … I had Google Chrome to run Adwords, but still clung tight with nostalgic sentiment to my first “cool” browser that I had grown to love. Plus, I needed Firefox to login to my Gmail account, while simultaneously…
Facebook Power Editor Update – Video Ad Custom Audiences
Since Facebook is so sneaky when it comes to announcing new features, I’ll do my best to show you any new improvements it releases without informing the general public. Have you ever said something like this: “I’d rather send ads to the video page on…
Recent Facebook Power Editor “Improvements” – April 2015
Facebook has made quite a few sweeping changes (typically under the cloak of darkness) lately and here are the quick updates for you to check out. Multi-Unit Ads This is a bit older and not what I would consider new, but as it happens, Facebook…
Getting the Most Out Of Mobile Remarketing
Paid search advertisers have all been hearing, reading and experiencing mobile’s comeuppance as one of the largest and fastest growing user segments in the digital marketing industry. I’d like to share a few of the observations I’ve made concerning how to optimize your remarketing campaigns…
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