4 Simple Steps To Onboarding PPC Clients Like A Pro
Account transitions are a necessary component to any agency’s workflow. Onboarding new clients, whether they have established campaigns or need to help getting started from scratch, involves a high amount of clear, effective communication. Without it, the new client you and your agency worked so…
Adventures in ROAS Bidding Algorithms
Of all the flexible bidding strategies, CPA bidding is probably the most well-known and tested. Everyone has yearned for the simplicity of telling Google exactly how much you want to pay for your conversions, and finding varying degrees of success with their performance. I often…
How Google Is Taking Websites Out of the Mobile Experience
It’s no question that Google has gone all-in with regards to mobile-specific enhancements and upgrades. Just in the last quarter, it’s as if a veritable update floodgate (upgate?) had been opened, leaving PPC marketers awash with two new distinct features, each allowing for new ways…
Getting the Most Out Of Mobile Remarketing
Paid search advertisers have all been hearing, reading and experiencing mobile’s comeuppance as one of the largest and fastest growing user segments in the digital marketing industry. I’d like to share a few of the observations I’ve made concerning how to optimize your remarketing campaigns…
How Broad Match Is Concealing Your Keywords’ True Performance
In The Beginning (Of 2015) During one of our department meetings earlier this year, my cohorts and I were seeking to understand why a particular keyword’s performance had deteriorated when looking back to its performance last year. Words such as “competitiveness” and “interest” were thrown…
Google Adwords & Backlinks? Toto We’re Not in SEO Anymore
Backlinks may be important for Adwords…yes adwords, not SEO
Madonna’s Ugly Cheeks, Plastic Surgery in Mexico and FREE STUFF!
Google is not afraid to help you spend your money by matching your ads up with searches that contain the word(s) you are bidding on. Let’s look at the term: plastic surgery set up for broad or “phrase match.” Google is going to show your…
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