The “What” And “Huh” of Paid Search
If you have questions like “What’s a SERP?” “How does Google know what ads to show?” Or “How do you advertise through search engines?” You’ve happened yourself on a blog series that seeks to explain all of these things! Let us pull back the curtain…
Ad Copy, Adwords, Internet Marketing, PPC
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Google Challenges Over the Next 5 Years
Photo credit Like all large companies that expanded very rapidly, Google is facing an important choice. There can be no doubt what its business is: search. If Google chooses to focus on search it will remain the best in the business. If Google keeps its…
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