Why YOU Should be Using Facebook’s Lookalike Audiences
As Internet advertisers we are slaves to the numbers, and nothing makes us happier than to see a target audience perform with high conversions and a low CPL. (Seriously, don’t you dream about that?) So, what happens when you are advertising on Facebook for a…
Facebook’s Power Editor Update: 3-in-1 Ad Format
Today, Facebook has released an update to its ad platform to include a new type of ad. About half of our accounts currently have access to this new ad format. It appears to be a “three ads in one” concept. You can choose three separate…
KPIs – What Are They Good For?
Spend, Conversions, Revenue, CPL … all terms we are familiar with as pay-per-click advertisers. But what exactly are these metrics telling us? How can we translate these digital goals into real-life performance benchmarks? Let’s discuss the role of KPIs. What are they? KPIs are Key…
Our Keyword Tracker is Better Than Yours
If you’re in SEO and don’t use SERPs, you’re not doing it right. One of the most common questions we hear is: “How do you do SEO? How does that even work?” SERPs is one of the critical items in our Internet marketing toolbelt that…
Stolen Content is a One-Strike Offense
Stolen content is as low as it gets. To flat out steal someone else’s work and claim it as your own is beyond the pale. To be that unethical and immoral … there’s no going back from that. The people who steal content should get…
2014 Predictions Review
The great thing about SEO is everyone is an expert. That’s usually the case with practices that are philosophy-based and subjective. It’s similar to sports in that regard. Give someone a keyboard and an outlet and they’re a guru. If the person can put two…
Tracking, Conversions, Goals and ROI – Oh my!
You need to know ROI from your website. How do you track the calls, how do you ensure you integrate that data in Analytics? Can Callrail help?
Writing About Trendy Topics is so Trendy
The goal for every website is to get as many clicks and links as possible. Getting one of those is great. Both at the same time is Internet marketing gold. One of the easiest ways for sites to make that happen is to write about…
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