How the Gutenberg Diagram Can Help Your Homepage Make Sense
Form follows function in web design. Your page has a purpose, and you’ll get the best performance possible out of it by designing it in a functional way. That is what web design and conversion rate optimization are all about. Make it as easy as…
KPIs – What Are They Good For?
Spend, Conversions, Revenue, CPL … all terms we are familiar with as pay-per-click advertisers. But what exactly are these metrics telling us? How can we translate these digital goals into real-life performance benchmarks? Let’s discuss the role of KPIs. What are they? KPIs are Key…
2014 Predictions Review
The great thing about SEO is everyone is an expert. That’s usually the case with practices that are philosophy-based and subjective. It’s similar to sports in that regard. Give someone a keyboard and an outlet and they’re a guru. If the person can put two…
Tracking, Conversions, Goals and ROI – Oh my!
You need to know ROI from your website. How do you track the calls, how do you ensure you integrate that data in Analytics? Can Callrail help?
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