Google Search Algorithm Update Targets Hacked Sites
On Monday (10/5) Google announced a far-reaching revision to their search algorithm that aims to eradicate hacked spam from search results. What is hacked spam you ask? Hacked spam refers to the tactic of spammers injecting legitimate websites with malicious content in an attempt to achieve…
Call-Only Converters: The Moving (Re-)Target
Let’s Chat Call-only campaigns, along with call extensions, have become the premier conversion tools for a whole swath of industries that use PPC to augment their marketing efforts. Many right-now businesses such as auto repair facilities, banking institutions and more have become a whole new subject…
4 Simple Steps To Onboarding PPC Clients Like A Pro
Account transitions are a necessary component to any agency’s workflow. Onboarding new clients, whether they have established campaigns or need to help getting started from scratch, involves a high amount of clear, effective communication. Without it, the new client you and your agency worked so…
Adventures in ROAS Bidding Algorithms
Of all the flexible bidding strategies, CPA bidding is probably the most well-known and tested. Everyone has yearned for the simplicity of telling Google exactly how much you want to pay for your conversions, and finding varying degrees of success with their performance. I often…
How Google Is Taking Websites Out of the Mobile Experience
It’s no question that Google has gone all-in with regards to mobile-specific enhancements and upgrades. Just in the last quarter, it’s as if a veritable update floodgate (upgate?) had been opened, leaving PPC marketers awash with two new distinct features, each allowing for new ways…
Top 5 Chrome Browser Extensions for PPC
I used to be a Firefox believer … I had Google Chrome to run Adwords, but still clung tight with nostalgic sentiment to my first “cool” browser that I had grown to love. Plus, I needed Firefox to login to my Gmail account, while simultaneously…
Getting the Most Out Of Mobile Remarketing
Paid search advertisers have all been hearing, reading and experiencing mobile’s comeuppance as one of the largest and fastest growing user segments in the digital marketing industry. I’d like to share a few of the observations I’ve made concerning how to optimize your remarketing campaigns…
How Broad Match Is Concealing Your Keywords’ True Performance
In The Beginning (Of 2015) During one of our department meetings earlier this year, my cohorts and I were seeking to understand why a particular keyword’s performance had deteriorated when looking back to its performance last year. Words such as “competitiveness” and “interest” were thrown…
The “What” And “Huh” of Paid Search
If you have questions like “What’s a SERP?” “How does Google know what ads to show?” Or “How do you advertise through search engines?” You’ve happened yourself on a blog series that seeks to explain all of these things! Let us pull back the curtain…
Do Search Engines Actually Help?
Photo credit Search engines such as Google, Yahoo! and Bing have been an integral part of the Internet for decades. They have helped us discover new websites and find information we are looking for. However, there are also instances in which search engines do not…
Google Challenges Over the Next 5 Years
Photo credit Like all large companies that expanded very rapidly, Google is facing an important choice. There can be no doubt what its business is: search. If Google chooses to focus on search it will remain the best in the business. If Google keeps its…
2014 Google Algorithm Review
Photo Credit Google typically updates its search engine algorithm 500-600 times every year [11]. Some of the updates can result in major reshuffling of the page ranking, resulting in a big SEO shakeup. Here are some of the top search engine algorithms from Google in…
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