Advanced Facebook Remarketing
Let’s talk remarketing. If you aren’t already doing it, then this may be a bit technical but if you are familiar with creating website custom audiences then this should be a breeze. If you have any questions, drop them in the comments and I’ll do…
The Empathy Button And How It Will Affect Facebook Advertisers
Last week, Facebook announced that the social network would soon be coming out with an “empathy” button. The newly-announced button will allow users the ability to share a “I feel you” with friend’s or brand’s posts. Mark Zuckerberg acknowledged that the button will not allow…
How to Add a CTA Button to Multi Product Ads Using Power Editor
I found something interesting while optimizing a client’s account… Testing everything under the sun including multi-unit (product) ads. I did some research to see if others have found this bug/glitch or whatever you’d like to call it and found nothing. I know Facebook has this functionality…
Power Editor vs. Ads Manager: Which to Use?
If you have ever used paid advertising on Facebook (and not the “boosted post” kind), you may have noticed there are a couple of ways to create your ad campaigns – Ads Manager and Power Editor. While we, as 21st-Century humans, love options and choices,…
Facebook’s Robot Customer Service
Some of you may have already read my article on Facebook’s overall customer service situation and, honestly, I didn’t think it could get any worse. Now I know to never underestimate how awful Facebook’s customer service can actually get. We’ve had a primary campaign for…
The Quick & Dirty Facebook Campaign Optimization Guide
Are you constantly checking your Facebook advertising campaign and worrying about its performance? Or do you just let it run and leave it be? At any rate, both of these scenarios can cost you money, time, and sanity. Maybe this seems like common sense, but…
Facebook Power Editor Update – Video Ad Custom Audiences
Since Facebook is so sneaky when it comes to announcing new features, I’ll do my best to show you any new improvements it releases without informing the general public. Have you ever said something like this: “I’d rather send ads to the video page on…
Facebook’s Customer Service Disaster
How hard is it to work with Facebook? Before I shed light upon this seemingly straightforward question, I’ll share some experiences we have while working at an advertising agency that manages a few million dollars worth of Facebook advertising a year. Introduction – Google AdWords:…
What Should You Name Your Facebook Ad Sets?
Whether you are a seasoned Facebook marketer or just beginning to learn the ropes, naming your ad sets can sometimes be an art form. While it may not seem all that important, once you start getting upwards of 20-30+ audiences in your campaign, sorting things…
How to Create a Facebook Ad That Rocks
As the new graphic designer at Clicks and Clients, my main job is creating Facebook ads for our clients for their various campaigns and offers. I didn’t have experience, specifically, with creating ads for Facebook, so there were a few important things I learned right…
Facebook Video Ads – Genius or Nuisance?
As I viewed my inbox for this first time this morning, I came across a very interesting e-mail from my most favorite advertising platform around, Facebook! /sarcasm/ While neglecting more Power Editor performance bugs, Facebook has decided to introduce its newest guinea pig of ad…
Why YOU Should be Using Facebook’s Lookalike Audiences
As Internet advertisers we are slaves to the numbers, and nothing makes us happier than to see a target audience perform with high conversions and a low CPL. (Seriously, don’t you dream about that?) So, what happens when you are advertising on Facebook for a…
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