4 Costly Landing Page Mistakes to Avoid
When it comes to digital marketing, first impressions are more important than ever. The sheer amount of choices that people have access to means that getting and keeping your audience’s attention is a vital skill in and of itself. Studies vary on the exact amount…
What Comes First The Chicken or the Egg – Profitable Marketing Edition
I’m convinced the egg comes first and in some cases you have to break a few to get the omelet you are after – profitability.
How the Gutenberg Diagram Can Help Your Homepage Make Sense
Form follows function in web design. Your page has a purpose, and you’ll get the best performance possible out of it by designing it in a functional way. That is what web design and conversion rate optimization are all about. Make it as easy as…
5 Amazing CRO Strategies to Increase Landing Page Conversions
Violence is not the answer You’re on a roll!! You’ve spent thousands of dollars in PPC. Your SEO Is in tip top shape, and all your pages rank No. 1 in Google. You’ve got online marketing all figured out, and your site has thousands of…
How to Not Make an Ass Out of Yourself: Building a Data-Driven Culture
Back when I was in journalism school, one of my professors gave me a valuable piece of advice. “When you assume, you make an ass out of u and me.” It sounds silly, but the world of online marketing would do well to follow that…
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