Adventures in ROAS Bidding Algorithms
Of all the flexible bidding strategies, CPA bidding is probably the most well-known and tested. Everyone has yearned for the simplicity of telling Google exactly how much you want to pay for your conversions, and finding varying degrees of success with their performance. I often…
Internet Marketing, PPC
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How to Figure Out PPC & Organic CPA
One of the common questions we hear from potential clients is: how do we measure our cost per acquisition (CPA), which is just a nice way of saying “how much does it cost us to make a sale?” It can honestly be hard to measure…
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