How Broad Match Is Concealing Your Keywords’ True Performance
In The Beginning (Of 2015) During one of our department meetings earlier this year, my cohorts and I were seeking to understand why a particular keyword’s performance had deteriorated when looking back to its performance last year. Words such as “competitiveness” and “interest” were thrown…
The “What” And “Huh” of Paid Search
If you have questions like “What’s a SERP?” “How does Google know what ads to show?” Or “How do you advertise through search engines?” You’ve happened yourself on a blog series that seeks to explain all of these things! Let us pull back the curtain…
Do Search Engines Actually Help?
Photo credit Search engines such as Google, Yahoo! and Bing have been an integral part of the Internet for decades. They have helped us discover new websites and find information we are looking for. However, there are also instances in which search engines do not…
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